Profect
Founder
Profect Marketing supports service-based businesses in scaling their global marketing and brand strategies, enabling long-term, sustainable growth.
Brand marketing
Ines Hubmann
Founder & Marketing Consultant
Vienna, Austria (+01:00 UTC)from Vienna, Austria
Usually responds in 13 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
7 reviews / 12 sessions
Tue
31
Next availability
Bio
For the past 10+ years I have helped leading startups and brands achieve significant growth. My skillset lies in combining psychology, storytelling and audience insights to make your brand stand out from the crowd. Here's what I can help you with: ◆ Brand building and brand development ◆ Developing a 360° marketing strategy ◆ Building an in-house marketing team ◆ Demand generation through paid marketing ◆ Content & SEO Strategy ◆ Process optimisation for SME's ◆ Building resilience for early-stage founders Results include: ◆ Up to 300% MoM growth, both on engagement metrics and lead gen for clients across training & development, art, health, coaching and language services. ◆ Building in-house teams for my own clients, as well as a FinTech and an EdTech unicorn - using skills-based hiring, instead of the "perfect" CV. ◆ Using storytelling and building an emotional connection with audiences for brand and content development, as well as breaking down complexity in messaging for health and tech brands. ◆ Developing rebranding projects leading to an increase of 300% in lead gen. ◆ Managed 6-digit ad and marketing budgets monthly achieving a minimum 4:1 ROAS.
Expertise
Building a team
Built a team of 55+ team members in Content Marketing across 6 markets for a leading EdTech unicorn, reaching +300% increase in organic traffic through Content published.
Copywriting
Built a team of over 50 copywriters, providing consistent feedback on copywriting, text structure and setting a motivational, empowering tone to draw in readers.
Go to market strategy
Helped various founders develop their GTM strategy, based on competitor research, audience insights, developing an ICP, and laying the foundations for tone of voice and communication strategy.
Idea validation
Supporting founders in focusing on ONE idea that will bring them long-term traction. Strong vision requires focus. I help founders find their friction point with their audience.
Mindset coaching
Being a founder myself, I completely understand the daily struggles each new founder is going through. It requires consistency, perseverance and learning to deal with upcoming setbacks to keep going. I can help you to keep your focus, clarity and positive mindset to keep going.
Product market fit
I have helped +15 global brands develop their product market fit, leading to significant growth. How? Through consistent analysis, execution and testing.
Toolkit
Miro
5 years of experienceI use Miro regularly for brainstorming sessions with clients, workshops and within teams. It helps collaboration and is very easy to use. Also there are many different templates available.
Nimble
12 years of experienceUsed Nimble a long time ago as a CRM, when working for a FinTech. Apart from Nimble, I have also worked with Basecamp, Trello, Hubspot, Monday.com and custom-built CRMs.
SendinBlue
9 years of experienceUsed SendinBlue for various clients, when working for an agency. Apart from SendinBlue, I am also accustomed to platforms like Mailchimp, Active Campaign and Hubspot for e-mail automation.
Hubspot
5 years of experienceHaving used Hubspot for the past years, I can work with the CRM, Landing Page builder, E-Mail section and the blog section, as well as setting up lead forms and workflows on Hubspot.
Experience
GoStudent
Team Lead Content Marketing GlobalGoStudent is Europe’s most valuable EdTech company and one of the world-leading online tutoring providers with an investment of +591M€ raised. GoStudent employs +1800 individuals and has achieved international expansion into+20 markets within the past 2 years. Built and managed a SEO / content team and 50+ freelance copywriters in the UKI, US, DACH, spanish, italian and french markets for europe's most valuable EdTech unicorn. Surpassed traffic targets, reaching 700k monthly organic blog traffic on 6 blogs. High publishing goals resulted in 100 articles, 10 videos, 10 learning templates and min. 10 social media posts published monthly per market.
Content MarketingEdTechluna.agency
Senior Marketing ManagerImplementation and management of B2C and B2B Marketing campaigns for clients across motorsports, electronics, startups and creative arts. Setup and execution of international campaigns, management of 6-digit budget monthly, driving impactful growth across e-mail, social media, marketing automation and performance marketing. International startup accelerator campaign generated 1,000+ B2B leads within 2 months.
Advertising PlatformsSocial Media AdvertisingCampaigning Bureau
Senior Campaign ManagerCampaigning Bureau is Austria's first campaign consultancy office. It has the focus to mobilise people on a large scale, by using a unique "movement campaigning" approach. The work covers political, social, and societal campaigns, furthermore providing communication, organisation, and technology in addition to strategic advice. Developed and implemented online campaigns in the following fields: energy, heating and cooling systems, economy, architecture/building planning and baby furniture. Creation of content for web, email and social media through FB Ads, A/B Testing and web management. Optimization and analysis of ongoing campaigns. Budget responsibility, project management, creation of offers & proposals, billing and business development. New facebook page gained 2k+ followers within 2 weeks from start through activation of partner marketing, A/B testing and ongoing content creation.
Social Media MarketingEmail marketingBrand marketingE-Finity Leads
Senor Account ManagerE-finity Leads (now: Clark UK) is a rapidly growing direct marketing agency specialising in online acquisition for large financial services providers and intermediaries. We generate leads for over 1500 clients in 15 product lines across our multiple lead generation sites, through search, mobile search, display, email and social media. Managed B2B relations, the overall B2B marketing strategy and product sales cycle of one of UK’s top performance marketing agencies for consumer finance products. Being one of the first members of the team, I was in charge of growing clients accounts, supporting product launches and B2B Marketing. Due to rapid growth, the company received its first investment from Finanzen.de.
FinTechEfinity Leads
Business Development ExecutiveManaged E-finity’s client base. Completed competitor research and engaged with new business prospects. Published marketing copy resulting in an increase in new accounts. Assisted in the organisation of marketing collateral for events to increase brand reach. Represented the company at various expos across the country.
FinTech