Iman Bayatra
Dir. Product Marketing, Tech B2B: Product Launches | GTM Strategy | Growth Strategy | Ex-Google, ex- Microsoft
Thank you to Iman for her incredible energy and hands-on approach during our discussion! She was fully engaged, solution-focused, and brought fresh ideas to help advance our GTM strategy. Iman truly knows her stuff and her insights were invaluable in shaping our next steps.
I loved my session with Iman. She was full of energy, gave me great inspiration and tips, and provided a clear picture of the market. She really put herself in my shoes and was very supportive throughout. I would recommend her guidance to anyone. Thank you again, Iman!
Bio
With a solid foundation in product marketing and a pioneering role in the dynamic realms of digital advertising and sales, my journey has been defined by navigating the ever-evolving B2B and B2C tech landscape. My path took me to Europe, where I joined industry titans, including Google, Docomo NTT, and eventually Microsoft. I am happy to engage with the GrowthMentor community, to channel my extensive experience into launching new products, expanding market presence, and nurturing sustainable revenue growth within the tech sector. Let's connect! Grab some time on my calendar, and we can talk about: ▪️ GTM strategies & product launches. ▪️ Growth & performance marketing strategies. ▪️ Market research, customer research and, competitive analysis. ▪️ Sales team enablement, sales funnel and customer journey optimization. I am happy to share my knowledge, experiences, and insights with growth-minded business leaders, entrepreneurs, marketers, growth hackers, and anyone eager to learn and grow.
Expertise
Customer success
Customer success isn’t just about retention—it’s about creating champions. With a proven track record in building customer success strategies, I help companies turn users into loyal advocates by focusing on delivering continuous value. Whether it’s streamlining onboarding, reducing churn, or designing touchpoints that maximize engagement, I’ll guide you in building meaningful relationships that drive long-term growth and satisfaction.
Go to market strategy
Bringing a product to market is more than just executing a launch. With extensive experience in go-to-market strategy, I help companies not only define their target audiences but also successfully expand into untapped markets. My focus is on crafting strategies that resonate, guiding you through the process of scaling your product, attracting new customers, and driving sustainable growth.
Growth marketing
Throughout my career, I've developed scalable strategies to optimize customer acquisition, maximize ROI and accelerate growth. My experience spans a wide range of growth tactics, including funnel optimization, A/B testing, and performance analysis. I work closely with product and sales teams to ensure alignment on growth goals, and I'm passionate about discovering the most effective channels to reach and engage customers.
Product launches
Product launches are a strategic journey that begins long before the launch date. It starts with ensuring the product meets market needs and establishing strong product-market fit. I guide teams in crafting compelling positioning and messaging, as well as defining an effective GTM strategy. With a solid plan in place, we execute the launch to drive immediate engagement. Post-launch, I help teams monitor performance, refine strategies, and scale the product for sustained growth.
Product marketing
I've been working in product marketing for over 7 years, launching tens of products, executing hundreds of GTM strategies, and testing thousands of messages. My expertise spans both inbound and outbound product marketing, from influencing product roadmaps and ensuring product-market fit to enabling sales teams and driving demand generation while enhancing the customer journey.
User research
I'm very passionate about user research, and it plays a key role in shaping my product marketing strategies. Throughout my career, including my time at Google, I’ve spearheaded multiple user research programs that directly informed product strategies and marketing initiatives. If you're interested in diving into user research but aren't sure where to begin, I can help you navigate the process.
Toolkit
Canva
6 years of experienceUsed Canva to design marketing and sales enablement materials, from launch one-pagers and pitch decks to campaign visuals and product overviews. Helped translate complex product narratives into clear, visually consistent assets that supported GTM alignment and brand storytelling.
LinkedIn Sales Navigator
8 years of experienceUsed Sales Navigator to refine ICPs, identify key decision-makers, and align GTM targeting with sales strategy. Leveraged advanced filters to map strategic accounts, track engagement signals, and support ABM campaigns with tailored messaging and outreach insights.
Loom
8 years of experienceUsed Loom to record product demos, feature walkthroughs, and internal enablement videos for sales and customer teams. Enabled faster onboarding, consistent messaging, and easier product knowledge transfer across distributed GTM teams.
Miro
5 years of experienceUsed Miro to map customer journeys, visualize GTM strategies, and align cross-functional teams during product launches. Designed frameworks for messaging, positioning, and campaign planning, turning complex ideas into clear, actionable visuals that drive execution.
Google Ads
17 years of experienceThroughout my career, I've managed hundreds of Google AdWords and DoubleClick accounts. In my role at Google, I helped startups increase their revenues by millions, expanding their reach by adopting new targeting methods and identifying new customer segments while maintaining a high ROI.
Notion
7 years of experienceBuilt and maintained a central GTM workspace in Notion to align marketing, product, and leadership teams. Designed structured templates for launch tracking, messaging frameworks, and content repositories, improving transparency and collaboration.
Wordpress
14 years of experienceMy extensive WordPress experience covers the full development lifecycle: from designing custom solutions to managing and optimizing sites. My expertise includes architecting multilingual enterprise sites and integrating complex transactional functionality. My approach is user-centric, focusing on enhanced customer journeys that result in both an excellent user experience and measurable high performance, achieved by strategically leveraging plugins, custom code, and design.