Ilia Markov
Growth advisor for Seed-to-Series B B2B SaaS – PLG strategy, content, AI Optimization (AIO), and attribution
Ilia was extremely knowledgable in the B2B space providing expert guidance of tactics and best practices to help me validate my problem and decide what the next best steps were going to be ! Thanks Ilia! I have some homework to do :)
During the meeting, Ilia Markov gave very useful insights regarding the project we were talking about. In general, our conversation was very cozy, I felt like I am talking with my friend and very intelligent man. Very recommend!
I had a great call with Ilia - Ilia shared a ton of extremely helpful insights about content marketing, social media growth, SEO, pricing. I highly recommend booking a call with him. Thanks & looking forward to our next discussion.
Bio
I've spent the last decade inside B2B SaaS companies (Toggl, Meilisearch, ChartMogul) building the growth systems that turn product usage into revenue. My sweet spot: Seed-to-Series B companies with a self-serve or PLG motion that's stalled – they have a product people like but no repeatable engine to grow. What I work on with mentees: ⦿ PLG strategy and execution – signup flows, activation, conversion pathways, trial-to-paid optimization ⦿ Content and SEO that drive pipeline, not vanity traffic ⦿ AI Optimization (AIO) – getting your product recommended by ChatGPT, Perplexity, and other LLMs ⦿ Marketing attribution – knowing what's actually working before spending more Results from my operating roles: 5x growth at Toggl (70K trials/month), 113% revenue increase at Meilisearch, 157% trial-to-paid lift at ChartMogul. I bring the same playbooks to advisory sessions. I also take on longer-term paid advisory engagements (3-month minimum) for companies that want ongoing strategic and execution support. If that's what you're looking for, mention it when you book – happy to discuss scope and fit.
Expertise
Content marketing
I have started, scaled, and managed content marketing programs for 5+ different SaaS brands. I know how to create the strategy and the processes, hire and lead a team (internally or through outsourcing), and set up a framework to measure success.
Go to market strategy
I have over a decade experience helping B2B SaaS companies grow. My sweet spot is in the $1-10m ARR range. I have seen first hand that many companies struggle not so much with picking the right marketing channels and executing on them, but with figuring out their GTM strategy – who to go after and how to get them. I can help you figure out your fundamental strategy, which will set your company on the path to success.
Growth marketing
I can help you figure out your marketing/growth strategy bringing my experience of 10+ years working in B2B SaaS. Whether it is deciding on your channel strategy, considering what growth loops to invest in, or auditing specific channels, I can be your guide.
Toolkit
ChartMogul
8 years of experienceI used to work for ChartMogul as Content Marketing Manager. From my time I know the not just the features, but I've also had the chance to talk to customers to learn about more advanced ways to use the platform.
Google Analytics
14 years of experienceGoogle Analytics is my go-to platform for tracking and analyzing website traffic. In the past, I've used it to understand channel performance, track conversions, and decide how to allocate marketing budget.
Google Webmaster Tools
14 years of experienceThe Google Search Console is my most trusted source of keyword and SEO data because it comes from the source. But Webmaster Tools has other incredibly valuable tools that tell you how Google sees your website and where you need to focus on delivering improvements.
Notion
8 years of experienceI have been using Notion with teams since 2019 to keep everyone on the same page, run projects, and manage sprints. I can help you set it up in a way that will allow you to replace most other tools that you're currently using to organize information and manage projects.
Wordpress
14 years of experienceI have been managing content marketing programs on WordPress since 2015. Before that, I used to work for a web hosting company that was deeply embedded in the WordPress community.