Ilia Markov
SaaS Marketing & Growth Expert | GTM | Monetization & Pricing | Content Strategy
Ilia was extremely knowledgable in the B2B space providing expert guidance of tactics and best practices to help me validate my problem and decide what the next best steps were going to be ! Thanks Ilia! I have some homework to do :)
During the meeting, Ilia Markov gave very useful insights regarding the project we were talking about. In general, our conversation was very cozy, I felt like I am talking with my friend and very intelligent man. Very recommend!
I had a great call with Ilia - Ilia shared a ton of extremely helpful insights about content marketing, social media growth, SEO, pricing. I highly recommend booking a call with him. Thanks & looking forward to our next discussion.
Bio
SaaS marketing. Been there, done that. For over a decade, I have been helping SaaS companies grow – initially, through content & SEO, but more recently increasingly through helping them figure out their core go-to-market strategy and thinking through their monetization and pricing models. I have deep experience with bootstrapped B2B SaaS brands such as Toggl, ChartMogul, Groove, and Hubstaff. Typically in the $1-15m ARR spot, I know how to help founders and marketing leaders alike chart a path and get alignment around it from all corners of the company. Here are some of the things I can help you with: 🚀 Figure out your go-to-market strategy whether you're just getting started or already have revenue, but are looking to grow faster. 🧭 Improve your positioning to achieve perfect alignment with your customers and get to your next growth milestone. 😎 Nail down your marketing strategy: know what channels to use, how to spend your budget, and who to bring on board (whether full-time, freelancer, or agency). 💸 Redefine your monetization model: decide what, when, and how much to charge for. Rearrange your features/packaging and put the right price tag on them based on objective data.
Expertise
Content marketing
I have started, scaled, and managed content marketing programs for 5+ different SaaS brands. I know how to create the strategy and the processes, hire and lead a team (internally or through outsourcing), and set up a framework to measure success.
Go to market strategy
I have over a decade experience helping B2B SaaS companies grow. My sweet spot is in the $1-10m ARR range. I have seen first hand that many companies struggle not so much with picking the right marketing channels and executing on them, but with figuring out their GTM strategy – who to go after and how to get them. I can help you figure out your fundamental strategy, which will set your company on the path to success.
Growth marketing
I can help you figure out your marketing/growth strategy bringing my experience of 10+ years working in B2B SaaS. Whether it is deciding on your channel strategy, considering what growth loops to invest in, or auditing specific channels, I can be your guide.
Toolkit
ChartMogul
8 years of experienceI used to work for ChartMogul as Content Marketing Manager. From my time I know the not just the features, but I've also had the chance to talk to customers to learn about more advanced ways to use the platform.
Google Analytics
14 years of experienceGoogle Analytics is my go-to platform for tracking and analyzing website traffic. In the past, I've used it to understand channel performance, track conversions, and decide how to allocate marketing budget.
Google Webmaster Tools
14 years of experienceThe Google Search Console is my most trusted source of keyword and SEO data because it comes from the source. But Webmaster Tools has other incredibly valuable tools that tell you how Google sees your website and where you need to focus on delivering improvements.
Notion
8 years of experienceI have been using Notion with teams since 2019 to keep everyone on the same page, run projects, and manage sprints. I can help you set it up in a way that will allow you to replace most other tools that you're currently using to organize information and manage projects.
Wordpress
14 years of experienceI have been managing content marketing programs on WordPress since 2015. Before that, I used to work for a web hosting company that was deeply embedded in the WordPress community.