Sunny Zhu
Head of Data & Analytics
Bio
Commercial Growth & AI Strategy Architect data leader with 11+ years of experience architecting AI ecosystems that transform operational data into multi-million dollar revenue growth. Proven track record of delivering $52M in incremental revenue through experimentation and unlocking $12M in marketing optimization. Expert at bridging the gap between complex engineering and executive strategy, with a current focus on deploying Agentic AI workflows that automate high-stakes commercial cycles and accelerate C-Suite decision-making by >80%. A pragmatic innovator who blends the agility of a startup founder with the strategic rigor required to lead global, multi-disciplinary teams. Love to chat with various startups to discuss how data can help solve your business problems!
Expertise
Building a team
Extensive experience building, managing, and leading high-growth data teams across data engineer, data analyst, and data scientist domains. Familiar with various team phases: building from scratch, or scale team rapidly, or maintain team high-performance
Conversion rate optimisation
Love to chat through the rapid experiment process, hypotheses generation, optimization strategy & optimization, and the statistics behind the process. I'm well versed with top ab testing platforms, i.e Optmizely, VWO, Adobe Target, Split, SiteSpect etc.
Data science
There are many cool data science application in marketing such as propensity modeling, customer tiering prediction, personalization, churn rate predication etc, love to chat through those business challenges and provide solutions
Product analytics
Familiar with various product types, great at web analytics and events tagging, I'm well versed with popular product analytics tools, i.e amplitude, heap, segment, google analytics, adobe analytics etc
Toolkit
Amplitude
6 years of experienceSet up amplitude omnichannel tracking from scratch, standardize event tagging process and enable self-service, big believer and fan of amplitude. Also have experience with other similar domain tools such as heap, segment, google analytics and adobe analytics
Looker
12 years of experienceI've used all popular BI tools on the marketing: tableau, power BI, mode, Google data studio, and looker. Looker is my favorite and works really well with modern data stacks.
Optimizely
12 years of experienceI have experience with various ab testing platforms, i.e Optmizely, VWO, Adobe Target, Split, SiteSpect etc. and can speak to details on those tools. Truly believe experimentation is the essence of innovation and growth
Industries
Analytics
I have various e-commerce experience, from luxury marketplace, top modern furniture brand to kids marketplace, responsible for marketing/ product/ strategy/ operation/ customer care/ content analysis during those roless
Analytics
I have experience with the insurance marketplace. During my tenure, I was leading marketing/ product/ SEO/ mobile app related data & analyses initiatives
Analytics
I also have extensive experience with online casual gaming, very versed with game player type analysis, game feature optimization, keywords optimization and low-cost acquisition efforts
Analytics
Used to work at GroupM, served universal pictures, Brita, allianz, BMW and NBC Universal, I'm responsible for clients marketing spend optimization, strategy and implementation monitoring