🧱 Pixel Builder since 2005
👋 Hey! I'm Hugo - a digital bricklayer (aka pixel builder) since 2005, creating my first website at 13. At 14, I started a podcast. By 15, I had taught myself web development (CMS, PHP & MySQL), web design (Photoshop & Illustrator) and server management (Linux). I've come a long way from taking screenshots of stacked images in a Word document to make what I considered designing. Over the last 15+ years, I worked as a digital performance analyst, conversion optimization specialist, marketing director in agencies and startups, and a growth hacker for a major Canadian corporation generating millions, and sold my AI SaaS business in 10 months. It's simple: I transform business chaos into simple and relaxing solutions. (Some clients even called me a 'Cyber God' for my ability to integrate technology creatively and efficiently.) My natural talent really lies in not just knowing "the tech" but in creatively using them together in efficient ways, and my curiosity led me to master: 🔍 Operations: Discover hidden inefficiencies and optimize processes for greater productivity. (Within 6 months, a client doubled their revenue from $25k/month to $50k/month.) 🤖 Automation: Save time by connecting tools and reducing human interaction. (A client went from working 65 hours per week to 19h/week.) 💡 AI: Integrate AI platforms to cut work hours and minimize errors. (A client reduced work time by 60% and delegated the rest to virtual assistants.) 💻 Web Development: Build lightweight solutions efficiently. (Check out my MVP agency: vanilladevs.com/done-for-you) 📊 Google Sheets: Leverage spreadsheets with custom functions. (A client managed his entire portfolio of crypto investments and returns.) 📈 Analytics: Gain insights to focus business efforts effectively. (A client got to know which sales channels to double down on and which funnel steps to improve.) 📢 Marketing: Utilize underground strategies to push boundaries. (A client generated 3x more results in 2 days, with 41% less spent than before.) ✉️ Cold Emailing: Scale outreach with robust email infrastructure. (A client’s infrastructure was sending up to 2M emails monthly.) 🔧 Tool Selection: Find perfect tools tailored to business needs. (Clients refer to me as their "Wikipedia of Tools" for always knowing the right solutions.) My motto: Anything that’s manually done, has a tool to replace it, a way to automate it or to make it more efficient. There is always a solution! If you're passionate about pushing boundaries and disrupting traditional approaches, let's connect!
I have helped several businesses to improve their UX and UI to decrease the friction in their product/market fit while tracking and improving their KPI metrics. When increasing conversion, for your website, landing page, funnels, signup flow, or else, the creation of hypotheses are based on heuristics, benchmarking & both quantitative and qualitative data. There is an endless number of experiments we can do to understand better your users, serve them better & increase your conversions.
Growth involves setting up a series of experiments based on hypotheses that are being A/B tested. Often companies do it without thinking about their audience. I can help you craft personalized experiences to promote your business, adapt your landing page for your buyer persona and see how to increase your users to customers conversion. I have worked with many businesses both in mentorship roles, to help them grow internally, and in full hands-on services.
I always let the data speak to answer marketing decisions. So, whether you're a B2B or a B2C business, I can help you solve your business challenges and goals through the right marketing and sales stacks. As a personalization marketing specialist my goal is to craft personalized experiences for your various audiences and implement analytics tracking to help you create an ecosystem where each paid advertising platform talks and shares data with each other.
Understanding Google Analytics is core to your start of the business and running it by default is good have a quick overview, but it becomes more powerful when you start to track events, goals, funnels and metrics.
Google Tag Manager the perfect tool to allow you to make modifications to scripts without bothering any developer. I can help you with the tool itself as well as Data Layer to push custom data to Google Analytics.
Hotjar is the perfect tool to have installed on your website to gather insights on your visitors. It will help you improve your UX and know how you can improve your conversions.
A good way to use it is to engage with prospects from a sales perspective, using automated bots to do most of the work. It's also used for customer success once a user is onboarded. I've configured and managed Intercom for chat messaging, inbound sales, and emails communications.
I managed and run email marketing campaigns, created custom HTML/CSS email templates as well as using their visual builder and used RSS feed to create automated emails.
Zapier is one of my best tool to have in your toolbox since it enables you to create integrated processes, connecting all your tools together. From automatically adding my new clients to my email list or sending a free gift to everyone that signs up Zapier can help you easily tie data and customer journeys together.
Business automation, Tools Integration, Solution Engineering, System & Process Design Architecture, Standardize Operating Procedure (SOP) Creation, etc.
At Enrich³, we're the only growth marketing agency specialized in personalization marketing. If you're not familiar with personalization, you might see it as only a nice to have marketing elements. The truth is, it's a domino effect that start with delivering personalized and contextual experiences, and ends with a higher conversion rate that directly impact your revenue.
Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving local economies