Hugo Galvenius

My professional career has been spent at Klarna, Google and now Yubico where I have acquired skills in growth strategy and analytics, most frequently applied on digital marketing and sales. I believe in data-driven decision making and that a solid KPI framework is the foundation of all marketing and sales activities, without forgetting that creativity is an artform and that goosebumps sometimes trumps data. In my day-to-day work I move naturally between strategy discussions with CXOs to advanced analysis and optimization. I'm a thought leader often asked to speak at events or speak to industry peers about how to build a marketing flywheel, how to allocate budgets to optimize for growth or how to leverage automation to drive effective growth. My relevant skills extend beyond digital marketing and includes e-commerce sales, conversion rate optimisation, international expansion and organisational best practice.

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  Growth marketing

  - What should our marketing budget be and how should we balance that budget between short-term and long-term outcomes? - How can we build a performance marketing flywheel?

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  Marketing automation

  - How can we leverage automation to let the algorithms do the heavy lifting and give us more time to spend on strategy? - How do we avoid the pitfalls/buzzwords within marketing automation, and leverage simple automation techniques to deliver immediate value?

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  PPC strategies

  - How are business objectives translated to PPC KPIs and day-to-day optimisation? - How can we build a scalable, highly automated PPC strategy? - What are the most important things we can do to optimise our PPC campaigns?

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  User research

  - How do we make sure to put our users first and always listening in on their feedback? - How do we approach qualitative user research (e.g. user interviews)? - What are the most important tools and KPIs for quantitative user research (using e.g. surveys, web analytics)?

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  Google Ads

  13 years of experience

  During my time at Google I audited and benchmarked countless Google Ads accounts to identify prioritised growth levers within PPC and beyond (display, YouTube).

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  Google Analytics

  14 years of experience

  I have experience using Google Analytics as well as other similar tools for basic web analytics as well as more advanced features such as attribution modeling.

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  Google Data Studio

  12 years of experience

  I've been working with Google Data Studio since it was first launched internally at Google, later on multiple projects helping clients to implement the tool by connecting relevant data sources and visualise the most important KPIs in a simple way.

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  E-Commerce

  Responsible for E-commerce sales across D2C and wholesale channels at Yubico. Focus on improving the end-to-end customer experience, from creating awareness, educating customers about our brand and solutions to facilitating a smooth purchase experience and creating loyalty post-purchase.

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  Digital Marketing

  At Google I worked with clients and partners across a number of industries incl. Retail, Tech, Automotive and Education, helping them realise the full potential of digital marketing and implement data-driven decision making throughout their organisations. I'm continuing leveraging my skills in digital marketing to drive brand awareness and customer acquisition in the mass market customer segment at Yubico.

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  Sales

  As an account director at Google I supported clients across industries on delivering on business and marketing objectives by making the most of digital in general and Google’s marketing solutions in particular.