Henning Heinrich

One of the things I learned about growth is that the path is not linear. There are ups and downs, sometimes you even take one step back before you take two steps forward. I'm your sounding board to navigate this journey. I can help you grow your business with: - Setting up and optimizing your Product-led growth motion (Activation, Adoption, Monetize and Expand) - Transitioning to a Product-led growth from your Sales-led motion - Designing and setting up experiments

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  Conversion rate optimisation

  Can help with setting up, running and analyzing experiments and a/b tests. My process is includes hypothesis, success metrics, setting up, analyzing performance, iterate.

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  Go to market strategy

  Can help with identifying and defining target customers, positioning, competition intelligence, sales model, pricing model, growth model, freemium/trial, etc.

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  Pricing strategy

  Can help with packaging and pricing. Setting up initial packages and prices. Price increases. Freemium and free trial optimization. Promotional campaigns. And Upsell strategies and campaigns.

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  Product management

  Setting up, optimizing, and transitioning to a Product-led growth motion. Experienced in creating self-serve journeys to sign up for your product. Onboarding and activating users when they first enter the product. Make them adopt your product and build a habit around using it. Adding the mechanisms to monetize users and expand them. And create growth models to organically grow your product through existing customers.

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  Miro

  7 years of experience

  Using Miro for any kind of creative collaboration. From user journey mapping to hypothesis building and UI wireframing. If you are using Miro, I can jump on it or help you set up an account.

• https://www.stunandawe.com/post/create-a-killer-product-experiments-user-research-and-product-led-growth-with-hootsuite-henning-heinrich
• https://www.convert.com/blog/full-stack-experimentation/product-experimentation-handbook/