Helen Peatfield

NOTE: Below is my old (but still relevant) extended profile summary. For now, this feels like the best way to show you my expertise and some of my business experience so you know that I know what it’s like to run a business, help other businesses grow theirs, and that I understand the pressures of startup and scale-up life. I still take on Mentees who want more tactical advice, tips, and support with their positioning, messaging, and GTM strategies too. But the biggest lesson I have learned is that mentoring works best when it’s combined with coaching you as a whole person. We talk a LOT about “Growth Mindset” in this industry. So much that it’s become a kind of cliche. I’d argue it’s been hijacked and twisted to mean “do you even hustle hard enough, Bro” I’m here to challenge that and bring it back to what it truly means. To help other people define what successful growth looks like for them. And to collaborate with you to identify your strengths, obstacles, options, and next steps in a way that feels fun again. …………………….. As a SaaS founder or B2B marketer, nothing stings more than stuttering growth. When your MRR hits a wall, churn is up and competitors are racing for market share, adrenaline sends you into overdrive. You’ll try anything and everything: ▪️ Increasing ad spend ▪️ Tweaking your positioning ▪️ Dropping your prices ▪️ Extending trial periods ▪️ Adding ‘just one more’ feature But nothing’s moving the needle on your growthometer. That’s where I come in…. I help SaaS and B2B subscription services like yours to: 👉 Increase sign-ups on your website from customers who’ll convert 👉 Help more trial users reach their aha and hit the buy button 👉 Optimise your landing pages so you stop wasting ad spend 👉 Reduce your churn by attracting the best-fit customers and retaining them Why me? Having spent my whole life in sales and digital marketing, and the past 9 years writing copy, I’ve fined tuned a process that delivers results no matter how unique your business is. I’ve helped fast-growing SaaS businesses increase online sales and enterprise tech firms close multiple six-figure deals. 💪 With your drive to keep delivering the best product and my conversion copy process, we’ll multiply your conversion rates, reduce churn and put growth back on the map.

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  Conversion rate optimisation

  Conversion copywriting is 80% research and analysis and only 20% words-on-screens. I'll help you dig into the key conversion and drop off points in your funnel, on your website, even on a 'simple' landing page. CRO sounds terribly complicated, but I'm here to help you find the high-priorities and dig into the data so you get maximum uplift for your efforts.

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  Copywriting

  Not sure if your site, landing pages, or emails are really sellin' it? I'm a bottom-feeder. Nope, not like the funny little suckerfish in your fish tank. More like a copy chef, feeding your visitors irresistible bottom-of-funnel content. Or what I like to call, The Business End of your content strategy: The Booty Shaker. The Money Maker. This is my bread and butter. But on GrowthMentor, I'll give you real insights & action points without having to hire me for the whole ($$$$) shebang.

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  Go to market strategy

  GTM Strategic Planning Developing comprehensive go-to-market strategies and ensuring the right success metrics are set and measured. Customer Insight Generation Techniques like ICP validation and VoC analysis to further understand customer needs. Market Benchmarking Uncovering the best market categorisation for your product(s) with Competitive Intelligence analysis to define positioning. Cross-functional alignment: Guide and motivate multiple teams to ensure smoother collaboration.

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  Google Analytics

  12 years of experience

  Not sure where to look amidst all those impressive charts and dashboards? I can help you figure out where your visitors are coming from, where they disappear to and what's happening in their minds when they search for you organically.

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  Hotjar

  9 years of experience

  Please, please let me analyse your heatmaps and user recordings. I know how many people set it up and don't know what do do next. This is one of the most powerful tools for any conversion optimisation challenge. But it doesn't help one jot if you don't know how to interpret the data. Don't worry, you are in the majority if this is you. And I'd love to help you get the most out of HotJar so you start optimising for growth.

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  Mailchimp

  11 years of experience

  I've dabbled with MailChimp for my own business and for a charity I worked with. If you need a hand with the basics, I can give you a steer. After all, it's no good having great email copy if nobody gets to see it. If you're stuck, let me know how I can help.

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  Moz

  11 years of experience

  Not sure how to get started with Moz? I wasn't either when I first tried it. If you need help getting to grips with SEO, this is a great tool to get you off the blocks. Let me know if you need a hand.

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  Trello

  9 years of experience

  Trello boards, project management and organisation tools are my love language. If you're stuck choo9sing the right tool for your project management, give me a shout. I've tried all the tools you've heard of and more. I can help you find the right one for your use case.

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  SaaS

  It’s not a bug. It’s a feature… Hi! I'm Helen, a messaging and copywriting consultant who’s ‘differently brained’. I bring over 20 years in sales, marketing, mentoring, and CRO implementation to your growth-fix party. I’ve helped generate millions in revenue for scale-ups to household brands you've heard of. Along the way… I've figured out how to turn my unique features into benefits for B2Bs and SaaS businesses

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  SaaS

  Hi! I'm Helen, a messaging and copywriting consultant who’s ‘differently brained’. I bring over 20 years in sales, marketing, mentoring, and CRO implementation to your growth-fix party. I’ve helped generate millions in revenue for scale-ups to household brands you've heard of. Along the way… I've figured out how to turn my unique features into benefits for B2Bs and SaaS businesses