Hassan El Tahan

VP of Growth

Riyadh, Saudi Arabia (+03:00 UTC) English, Arabicfrom Riyadh, Saudi Arabia
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
10 reviews / 13 sessions
Thu
05
Next availability

Bio

As VP of Growth at Gathern, I drove 3x year-over-year reservation growth, reduced cost per reservation and CAC by 50%, and utilized cutting-edge MARTECH for customer journey optimization. My leadership in strategic demand growth and supply performance initiatives led to significant enhancements in customer acquisition, retention, and overall company profitability. Facebook, Google, Amplitude, Moengage, and others recognized my teams for rapid growth techniques and unique market strategy.

Expertise

  • Building a team

    Building a growth team is a challenge that I love to take due to the low number of the calibers in the region and the dynamic structure of the teams based on the company's north star, stage, and objectives

  • Conversion rate optimisation

    I specialize in data-driven conversion optimization across web and app funnels, using GA4, BigQuery, Mixpanel, and Amplitude to diagnose friction and design high-impact experiments. My work focuses on accelerating activation, improving business metrics, and reducing drop-offs through clear hypotheses, clean instrumentation, and rapid A/B testing. I consistently deliver measurable uplifts by aligning UX, intent, and revenue outcomes.

  • Demand generation

    Demand generation is the other wording for growth hacking. You need to hack around the journey and acquisition techniques to grow and scale the company by controlling the demand generation funnel

  • Growth marketing

    Growth marketing has been one of my company's main challenges as we aimed to build a targeting infrastructure that decrease CAC and increase company profitability.

  • Marketing automation

    I have +9 years of experience in building marketing automation infrastructure, growth strategies, and techniques to capitalize on data to scale companies with optimized cost.

  • PPC strategies

    I build PPC around intent, segmentation, and measurable payback. Structure starts with airtight tracking, unified governance, and funnel-aligned campaigns across search, social, and display. Budgets shift to high-intent keywords, value-based lookalikes, and retargeting sequences tied to activation and business revenue. Creative and landing pages iterate through controlled experiments, and CAC, ROAS, and marginal CPA drive bidding.

  • Pricing strategy

    I led pricing in Swvl through city-pair elasticity, peak/off-peak segmentation, and route-level contribution margins, moving from flat fares to dynamic pricing tied to demand and load factors. At Capiter, I built SKU-level pricing based on contribution, order frequency, and retailer elasticity, aligning discounts, credit terms, and bundles with retention, margin, and working-capital efficiency.

  • Product analytics

    "Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia's Leading P2P Rental Platform" is the title of the Amplitude case study, which mentions my team's impact on the company's profitability through product analytics.

  • Product marketing

    Product marketing is the primary source of building a correct funnel with the right uses that match the product market fit analysis. Strategies and techniques here help companies grow efficiently.

  • SEO

    I build technical foundations, fix crawl/index issues, structure pages for intent, and scale content architectures tied to search demand and conversion value. My work improves visibility, relevance, and revenue contribution.

Toolkit

  • ClickUp logo

    ClickUp

    5 years of experience

    ClickUp has been a very successful tool that I use to manage the team and the tasks required in hyper-growth startups. This helped me to manage a team of +20 marketers, growth marketers, and growth hackers

  • Confluence logo

    Confluence

    8 years of experience

    One of the best documentation platforms that is used by the team to streamline the product and technology requests, document the new requirements and experiments

  • Amplitude logo

    Amplitude

    10 years of experience

    I have been using Amplitude since 2017 to build the right analytical layer that helps scale companies, reduce customer CAC, increase retention, boost conversion rates, enhance UI, and build a unique customer journey.

  • Looker logo

    Looker

    10 years of experience

    This tool has been our friend in automating the analytics and reports for the team members and the management team. It can be easily integrated with MARTECH and helps the team share insights without code-based queries or dependency on data teams.

Industries

  • Travel

    Strong experience shaping demand, activation, and revenue across accommodation, mobility, and multimarket travel funnels. Direct work on long-stay growth, ADR uplift, inbound segmentation, seasonality modeling, and CRO for search → PDP → checkout. Built frameworks for monthly stays, city-based intent, pricing, SEO for destinations, and performance systems that link acquisition to GBV, LOS, and ARPR.

Experience

  • Gathern

    VP of Growth and Marketing
    •gathern.co

    - Responsible for building and leading the team responsible for maintaining the highest value customer lifecycle along with overseeing marketing strategies and efforts to strengthen Gathern positioning in the market. • Led and built a high-performing team to create and implement strategic marketing initiatives across various marketing functions, including performance marketing, events, social media marketing, product marketing, and partnerships. • Created and implemented the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets • Planned and implemented growth automation engines handling the customer journey based on behavior in the service. • Built the MARTECH stack version 1 and empowered the data points collection for better decision-making and automation to personalize all customer communication. • Improving top-line revenue by leveraging between internal business models • led application user interface analytics to manage customers' journeys and drops.

  • SWVL

    Global Growth Manager

    Pioneer of the Growth function at one of the fastest-growing companies in the region, SWVL, who built and managed a team of experienced Growth marketers, Content creators, Data Scientists, and Data analysts from scratch. The team, under my leadership, owned 100% of the AAARRR growth funnel. Our main objective is to acquire the right customers, engage them efficiently, and retain them to help the company reach its target of a one-billion-dollar valuation within four years! The growth team focuses on accelerating revenue and bookings growth from the demand generation perspective in all cities across Egypt, Pakistan, and Kenya. Using data-driven techniques, we were able to scale up user acquisition 12x in one year, along with a 56% savings in the cost of acquisition. We are managing efficient spending of more than +$2M dollar Monthly acquisition and engagement budget driving up to 40% month over month top-line growth globally. The growth team is responsible for end-to-end Product and Growth Marketing analytics support covering the entire product lifecycle, including all areas of A/B experimentation, design, analysis, and predictive modeling. • Planned and implemented growth automation engines that handle the customer journey based on historical behavior in the service using advanced segmentation models and prediction models • Improved Top line revenue by developing fixed and dynamic supply and demand pricing strategy • Led Swvl Application User Interface analytics to manage customers' journey and drops • Complex, cross-functional project management to implement the marketing stack internally and implement attribution tools like Adjust and AppsFlyer • Strategized and implemented in application flow dashboards to track and boost customers conversion • Implemented marketing automation tools and CRM like braze and MixPanel • Implemented customer behavioral analytics tools like Amplitude • Created a culture of data-driven growth experimentation and A/B testing

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