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Harshita Lakhiani
Digital & Growth Marketing
Bio
Hello, I am a digital marketing expert & for the last 8 years I have worked with early-stage companies, and brands across industries to build digital marketing strategies across the funnel. I am based in Dubai and currently working on digital and growth at Careem.
Expertise
Growth marketing
Digital Marketing Strategy. Channels - Paid Social, Google Search, App Campaigns, Affiliates. Tools - Adjust, Braze. Topics - Attribution, Measurement
Toolkit
Google Ads
8 years of experienceGoogle App Campaigns, YouTube, Search, Display - Strategies to activate entire Google ecosystem to accomplish brand awareness to conversion objectives
Facebook
11 years of experienceFacebook Advertising across the funnel from brand awareness to conversions for a range of clients - FMCG, automative, fashion, retail and setup of fundamentals (pixels, event tracking)
Google Analytics
7 years of experienceDrilling into GA reports to retrieve actionable insights, and to ensure goals are set up an mapped correctly, UTM links/parameters defined for all paid media tracking
Supermetrics
11 years of experienceUsing Supermetrics data puller on to Google sheets to combine marketing spends in an automated fashion into a single view along with core business KPI for reports