
Working capital solutions to give small businesses financial stability and peace of mind

Head of Product @ Floodlight
I'm passionate about building new products and exploring innovations that solve for customer needs, drive engagement, establish product-market fit, and delight customers. I'm a seasoned product veteran, specializing in B2B SME Fintech, product-led growth, launching new products from zero, and scaling existing products into current and new markets. If you're in a startup currently growing from 0 to 1, or trying to scale an existing product, I'm here to assist on Product Strategy, Product-Market Fit and Product-Led Growth.
Proving our product hypotheses if often challenging, especially when the product is young and we don't have sufficient data at our disposal. I've launched several products in different environments, and have experience in validating ideas both prior to, and after building a solution.
Product launches can vary from a quick-and-dirty idea validation, to a fully planned product launch with a go-to-market strategy and a customer-success team standing by. I've personally had plenty of experience with both, and believe they both come with their inherit pros and cons.
This is obviously an all-encompassing topic, that carries different meanings for different stakeholders in different organizations. I have experience in both B2B and B2C companies ranging from small start ups to corporates.
The elusive PMF! often hard to achieve, and sometimes also hard to establish when we've actually achieved it. as I'm currently leading product at a 0 to 1 start up, this topic is top of mind for me.
I've used Intercom in the past both for customer onboarding and for customer activation. I've found its positive impact on conversion to be statistically significant in many use-cases.
What could be said about Jira...it's a suitable means to an end, and a staple in the Product Manager's toolkit. I've mainly used it to run quarterly planning and development sprints.
Product leader with vast B2B and B2C experience, specializing in SMB Fintech (Neo-Banking, Payments, Credit, Financial Insights, etc.) in the US and European markets.

Working capital solutions to give small businesses financial stability and peace of mind

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