
We make good companies better. π Business Strategy Consultant of the Year 2023

Founder @ Aperture π Consultant of the Year π App Marketer of the Year π
I'd love to speak to you. I run Aperture, the full-service growth agency making good companies better. *For a limited time, I am offering a complimentary session in return for a LinkedIn post. Send me a message if you're interested.* --- Led growth at various startups through fundraises and took several companies from pre-launch to millions of users. B2C, mobile, and performance specialist coach for Startup Core Strengths. Spoken internationally on advertising, privacy, retention, analytics, and more. I love working with product, developing incredible brands that people connect with, and making awesome ads. ---- This rate is of course limited to once per person. Normal rate $600/h.
Closely linked to the experiment mindset, from emails and comms to websites and apps, I spend a lot of time making sure my products are optimised for success.
The best copy is the words that your customers write for you. Book a call to talk research conversations, iteration, and creating copy that converts for all elements of the lifecycle.
I've been sending emails to people for around 6 years. I've ran more than 3000 email campaigns, conducted hundreds of experiments and learned a lot. Shoot me a message.
I've worked with over 100 companies bringing products to market. Happy to go over what you've got planned and work together to maximise your launch. Let's do this.
Following the Balfour Framework; concept validating, comprehension testing, and iterative experimenting. Working closely with developers and designers to quickly produce results.
From conception to conversation to implementation, it's important to figure out if this is the right idea to pursue. Let's figure out your route to success.
If you're stuck in a loop, or you've seen your success plateau, let's zoom out, step back and begin again from the basics to make our way to hyper-growth.
I've been working on paid ads for more than 6 years now and I'm still not bored. Facebook is my platform of choice, but I'm also into Google Ads and Search Ads.
*DIGITAL PRODUCTS*. I've worked with over 100 companies bringing products to market. We can talk the importance of a thorough launch plan and run through what you've got mapped out so far.
I love working with early stage companies and working out the best go-to-market strategies and iterating the product to become the solution your audience needs.
We've all been there. Here to help if you need to get it all out, here to listen or can offer advice where required. Send me a message and we'll chat.
Have been running ads on Google Ads (AdWords) for 7+ years. Although I hate their new UI, I gotta appreciate the functionality of their software. Happy to chat with you about any ad qualms.
What can I say? Need to get some socials scheduled? Buffer has always been my preferred tool. If this is something you'd like to discuss, just let me know in your message.
Over the last few years, Iβve spent millions, testing out 20k+ ad combinations worldwide. Facebook has been the primary paid acquisition channel with each product I have worked on.
I've used Google Analytics across web and app. I'm happy to help you get set up, look into how your campaigns have been going, or how pages have been performing, in terms of behavioural flows and conversions.
Mailchimp is my preferred email client. I've been sending marketing and automated emails through Mailchimp since 2013. I've sent more than 15M emails through there, so let me know if I can help with anything.
Mixpanel is good at a lot of things. From looking at real-time events for individual users to bulk cohort analysis to automated retention comms. Been using for a while.
Though it's not my preferred ad platform, I've had some great results in the past. I can help with creative strategy, targeting, campaign building, messaging, or just about anything else you'd like to know with Twitter.
Making good companies better @ Aperture / Award-winning growth for purpose-driven startups / Business Strategy Consultant of the Year / App Marketer of the Year
Apps, mobile apps, applications. I've worked with some of the biggest names in apps over the last decade and I'm excited to share my learnings with you.
Have been running ads for a long time; since before Facebook bought Instagram. I grew up with these platforms and I know how to maximise your performance.
More app bits... whether this is acquisition, activation, retention, or even starting right at the top of the funnel, I got you. Reach out and let's do this together.
I look after B2C, creative, and mobile on Startup Core Strengths. Need help with anything commercial or consumer? I've been doing this for 17 years. Let's do it.
I started running events 17 years ago, selling out an event every month for 800 people. From there, I took my work from the music industry to the tech space, looking after many, many events.
I've been coaching on this for 6+ years now, and mastering it for even longer. Let me take you through how to talk to your customers and how to get the most from those conversations.
Yep - we've got e-com down too. Want to talk all things profitability from your ecom? Let's do it and let's get you there - you'll have results you'll be shouting about.
I've been working on specific frameworks for testing on channels, as well as in-product for 10+ years - and they work. Let's go deep into the depths of data and work out how to test best together.
I just so happen to run a super active community with 1000+ members for fun on the side. As well as this, I've built communities around multiple products I've worked with over the years. Let's turn our customers into evangelists.
When I started working in subscriptions in 2017, it was a bit of a baptism of fire. Now, I'm one of the go-to people for subscription products, and I'm down to share my learnings.
App Marketer of the Year. I've been working in apps for more than a decade. They're my bread and butter. If you want to know how to get it right from the start, or would like help figuring things out - I'm here for you.

We make good companies better. π Business Strategy Consultant of the Year 2023
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Thousands of 5-minute Knowledge Hacks from the world's best books, courses and documentaries. Built an amazing team. 1M downloads in 1 year. Insanely viral campaigns. Won awards.
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Awards for work at Curio // App Marketer of the Year 2019 // Paid User Acquisition Campaign of the Year 2019 // One of the 13 most persuasive ads ever seen on Wordstream // // Spoken for Curio at // App Promotion Summit London - Five Lessons Learned Advertising on Social Platforms // App Promotion Summit Berlin - The future of app growth // MoEngage #Growth - Leveraging data analytics for Growth Marketing // AppFollow webinar - How one ad became the user acquisition campaign of the year // Adjust's Mobile Afternoon Tea Talks - UA, retention, and the rise of audio // App Promotion Summit WFH - The story behind the no. 1 paid app campaign of the year
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Growth mentor for Google's Launchpad programme. Google Launchpad is a one week pre-incubation program for early stage startups focused on areas like product strategy, UX, technology, marketing and business development.
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Gave hundreds of thousands of people free drinks Increased YoY KPIs of redemptions, installs, and registrations by over 500% Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as Β£013 Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut Collaborated developing a successful referral scheme, increasing referral rate to 40%+ Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more
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Sold out thousands of gigs SEM, PPC, and social advertising - CPA a quarter of industry average Email marketing - 2x open rate of the industry average Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS Built up and managed a UK-wide network of City Managers and ambassadors Worked closely with the engineering team on coordinating new product features Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles