Iris Design Collaborative uses the power of teamwork to create beautiful, meaningful products and marketing campaigns. We pride ourselves on pushing boundaries and finding innovative ways to build and empower brands.

Haley Stracher
UI/UX Designer, CEO of Iris Design Collaborative
Bio
Hi, I'm Haley! 👋 I product manage web and mobile apps that have scaled 6x profit and sold for millions. I’ve worked with everyone from Fortune 500 companies to start-ups to find the best solutions for their customers' problems. I’m the founder and CEO of Iris Design Collaborative, a UI/UX consultant agency, where we help businesses design their apps and software platforms. Services I offer include: Consultation You’ve got a great idea, but you’re not sure where to start. Talk with me about strategic ways to begin your platform build from experts who have been a part of hundreds of builds. UI/UX Audit You know there’s something wrong with the design, but you can’t put your finger on it! Validate your thinking so you know you’re moving in the right direction. UI/UX Design It’s time to design! Spruce up your UI/UX by conducting UX research and UI design to create an MVP of your platform or iterate on your platform to take it to the next level! Product Management Ongoing support for your app or web platform through task management systems. We serve as your in-house product team and execute your upcoming iterations.
Expertise
Bootstrapping
I've worked with founders of more than 100 start-ups to get a lean MVP of their platforms out to market quickly! We work together within your budget to make sure your software can become a reality.
Building a team
I've built a team from the ground up who are experts in their fields. I've worked on building internal teams as well as creating partnerships with people outside of my own team.
Copywriting
I'm an expert at copywriting and creating user-friendly text for apps and softwares. I specialize in finding a tone of voice that carries throughout to make a delightful user experience.
Design / UX
I've created UI/UX designs for hundreds of products! I specialize in product planning strategy as well as UI/UX design, branding, color theory, typography and more.
Email marketing
I've created hundreds of emails for product launches, new product features, monthly newsletters, etc. Email marketing is a crucial part of your sales and marketing efforts!
Go to market strategy
I work closely with companies to create a go-to-market strategy for their software design. We come up with a feature list for an MVP and iterate after the MVP has been launched.
Product analytics
I've worked with companies to analyze their product to come up with the next feature to be worked on. You can use a variety of different analytic tools to help you accomplish this. Arming yourself with data makes your software stronger.
Product launches
I've worked with hundreds of start-ups creating their product launches. From marketing emails to landing pages, your launch is extremely important! I also work to iterate the product design and marketing post launch.
Product management
I've helped manage and launch iterations of complex software in a seamless fashion! Product management is a bridge between your designers and developers with a business mindset!
Product market fit
I've helped tons of founders find their product market fit by talking to their users in an open way. Conducting user interviews with open-ended questions can be the best way to find your product market fit!
Remote work
I've created and worked with a remote team for more than 6 years. Working remotely is all about great communication and using awesome tools at your disposal!
Technology and tools
I'm an expert at different tech and tools related to remote work, design and product management. Using the amazing tools that we have can help accelerate your team and product.
User research
I work with hundreds of companies doing UX research, user testing, user flows, wireframes, and more. UX is the foundation of your product design, so following great UX steps is important!
Toolkit
ActiveCampaign
7 years of experienceActiveCampaign is great for creating email funnels and sales funnels that can help grow your business. You can use it to keep things automated and help delegate your workload.
Asana
9 years of experienceAsana is an incredible tool for task management and product planning. You can use Asana to manage your own timelines, and their structure is perfect for keeping tracking of big projects with a group of people.
ClickFunnels
7 years of experienceClickFunnels allows you to build quick landing pages that can help create customers in your pipeline. This was an awesome tool that I used before creating a custom landing page for myself. It's quick and easy and has great drag-and-drop tools.
Dropbox
10 years of experienceDropbox had great features like a time warp and version control that can be really helpful if you have revisions or version control issues with your current storage platform. They also have Dropbox Paper documents that help keep cloud-based notes.
Heap
9 years of experienceHeap is an awesome way to keep track of your hotspots on your website. By analyzing where people are clicking, you can better optimize your website and increase your conversion rates.
Hotjar
9 years of experienceHotjar is a great analytics tool for showcasing where people are viewing and clicking on your website. By leveraging these analytics, you can use them to increase your website conversions.
Hubspot
8 years of experienceHubspot is a tool for sales and communications. It's a perfect way to track your sales leads and conversations. I also take notes that helps me keep track of my sales leads. There's a joint inbox option as well in Hubspot that can help you consolidate your inboxes if you have a few you need to track.
Intercom
10 years of experienceIntercom is great to integrate into an app or website to automate some questions your customers may have. This can alleviate work on your customer support team as well as your development team because they have really easily integrated APIs for your backend.
Mailchimp
9 years of experienceMailchimp is an easy-to-use platform for apps and softwares building mailing lists. I've worked with Mailchimp designing emails with their builder as well as editing HTML.
Trello
10 years of experienceTrello is a tool for team management and task management. Keeping track of your team and outsourced partners is important, and their column system makes this easy to view at a glance and understand timelines and workload.
Zapier
7 years of experienceZapier works really well if you need automation between different systems. For example, I use Zapier between my website, ClickFunnels, ScheduleOnce, and ActiveCampaign to create a great sales cycle that is all automated!
Industries
B2B
I've worked in B2B web and mobile apps for more than 6 years helping start-ups and companies position their mobile and web applications to businesses.
Finance
I've worked in fintech helping startups and large companies create UI/UX designs for their finance products. I've worked on financial dashboards for finance experts as well as MVP apps for beginners in the finance world.
SaaS
I've worked in SaaS and for SaaS companies for more than 6 years through Iris Design Collaborative. I've worked with SaaS companies on responsive designs including both web app and broswer.
B2C
I've worked in B2C web and mobile apps for more than 6 years helping start-ups and large companies position their mobile and web applications to consumers.
Creative Agency
I'm the CEO of Iris Design Collaborative, a UI/UX agency helping tech startups grow. I have years of experience creating and building a creative agency.
Health Care
I've worked in healthtech helping startups and large companies create UI/UX designs for their health products. I've worked in femtech, health data tech, telehealth and more.
Education
I've worked in edtech helping startups and large companies create UI/UX designs for their education products. I've created web and mobile apps with LMS systems that gamify the user experience to increase retention.
Travel
I've worked in travel tech helping startups and large companies create UI/UX designs for their travel products. I've created travel and tech products for people traveling who can talk about the places they've been.
Mobile Apps
I've worked with hundreds of companies creating UI/UX designs for mobile apps. I run a UI/UX company called Iris Design Collaborative, which specializes in designing web and mobile apps.
Experience
- SaaSB2BDigital AgenciesEdTechFinTechHealthTechLegalTechMachine LearningPropTechTravelTechD2C
My best written content
- https://www.irisdesigncollaborative.com/resource-item/3-simple-ui-tips-to-bring-your-brand-to-life
- https://www.irisdesigncollaborative.com/resource-item/how-to-make-your-website-or-app-stand-out-with-color
- https://www.irisdesigncollaborative.com/resource-item/avoid-the-1-mistake-that-founder-make-starting-development-before-design
- https://www.irisdesigncollaborative.com/resource-item/how-founders-save-time-and-money-in-app-development
- https://www.irisdesigncollaborative.com/resource-item/5-questions-to-ask-yourself-when-creating-a-meaningful-and-impactful-app