Haley Carpenter

I've managed two teams, one at CXL and one at Optimizely. One was five people. The other was four people. I've also had interns and mentored people. I've experienced many ups and downs along the way!

I've worked at some big names in the industry including CXL and Optimizely and have managed large enterprise clients for several years. I've built, ran, and scaled user research and experimentation programs. I've also consulted and trained. I'm tool agnostic and can use most common tools on the market.

This is part of my CRO work in helping clients be concise, clear, and on brand. It's important to tailor your copy to your users. It's important to use a data-driven approach.

This ties into conversion rate optimization. I'm not a designer, rather I'm supplementary to a designer that looks at designs through a different lens. Many designers are focused on making things aesthetically pretty. I'm focused on ensuring they make money, which is a different skillset.

I've struggled many times with my mindset and how I approach work. I've put a lot of effort into my personal and professional selves, which has been a game-changer in my work with clients. I'm extra passionate about helping other females with this.

I've helped teams understand how their product is performing, what metrics they should consider, how to validate ideas, and complete research to make data-driven decisions.

I've helped teams develop systems to coordinate all of the work involved in product management, especially as it relates to connecting design, dev, QA, and product managers.

I've been working from home for 5 years now, and I've put a ton of effort into my setup and routines to make sure it's sustainable and fulfilling. I'd love to share what I do and what I've learned over the years!

I have a lot of experience with a wide variety of tools covering project management to user research to testing to content management...and much more!

I've worked at some big names in the industry including CXL and Optimizely and have built, scaled, and ran research programs for all kinds of businesses in all kinds of industries. I've also consulted and trained. I'm versed in about any methodology. I'm tool agnostic and can use most common tools on the market.

Analyzed test results. Analyzed other data to inform test ideas. Completed Adobe Analytics for Beginners course through CXL. Certificate here: https://certificates.cxl.com/f8b10517-1091-4f07-ae47-521163983b52

Used a lot while I was at Hanapin to do CRO for PPC campaigns. Note, I've never led PPC work, so I don't know the platform in that capacity. I do know how to pull data for CRO purposes though.

Analyzed data to inform test ideas for lead generation and eCommerce clients. Included insights as part of giant research projects. These insights would be paired with other data sources to increase insight confidence.

Used for many use cases for project management. Used for clients and internal work individually and across different teams. Have built projects and workflows from scratch.

Used for many use cases for project management. Used for clients and internal work individually and across different teams. Have built projects and workflows from scratch.

Used to plan and automate social posts across a variety of platforms. Used with Hanapin's marketing team. Used for my own posts for several years (just the free version).

I used this at Hanapin while I was doing some work to help their marketing team. I managed some email campaigns and lists to promote marketing content.

Analyzed data to inform test ideas for lead generation and eCommerce clients. Included insights as part of research projects. These insights would be paired with other data sources to increase insight confidence.

Analyzed data to inform test ideas for lead generation and eCommerce clients. Included insights as part of giant research projects. These insights would be paired with other data sources to increase insight confidence.

Used to create dashboards for clients to make reporting easier. I've built dashboards, connected data sources, and analyzed data from the dashboards for clients.

Analyzed data to inform test ideas for lead generation and eCommerce clients. Included insights as part of giant research projects. These insights would be paired with other data sources to increase insight confidence.

Analyzed data to inform test ideas for lead generation and eCommerce clients. Included insights as part of giant research projects. These insights would be paired with other data sources to increase insight confidence.

Used for clients that have needed HubSpot data as part of tests. I've pulled and analyzed data as part of test reporting. I've also had to do quite a bit of troubleshooting with the data.

I used this at Hanapin while I was doing some work for their marketing team. Used it to manage content production and data related to those initiatives.

Worked at Optimizely and managed our Strategy Consulting team. Learned all about the platform and used it frequently in assisting clients. Worked closely with Solutions Architects as well.

I used this at Hanapin while I was doing some work for their marketing team. Used it to manage content production and data related to those initiatives.

Analyzed data to inform ideas for lead generation and eCommerce clients. Included insights as part of research projects. These insights would be paired with other data sources to increase insight confidence.

I use Stripe to collect payments for Chirpy. I set it up and connected it to my Squarespace website. I use it for my productized offerings on my Offers page.

Used to gather experiment data, particularly downfunnel data like MQLs, SAOs, SQLs, ARR, etc. I've also had to do some troubleshooting with Tableau data.

Used for many use cases for project management. Used for clients and internal work individually and across different teams. Have built projects and workflows from scratch.

Used frequently at Hanapin since it was primarily a PPC agency. Used it to build landing pages from scratch. Edited and analyzed existing pages from clients as well.

Many Hanapin clients used VWO. Hanapin had no dev team, so I built many tests on my own and had to do lots of troubleshooting. I got very familiar with using their visual editor.

Have built and managed sites in Wordpress. I mostly did this while I was at Hanapin helping execs and the marketing team. I built a site for the CEO and managed content for the marketing team.