Guy Fitzpatrick

Director of Marketing & Growth

Berlin, Germany (+00:00 UTC) Englishfrom Manchester, United Kingdom
Usually responds in 2 days
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
1 reviews / 4 sessions
Thu
26
Next availability

Bio

I have 15+ years of international experience in digital marketing and growth, and a proven track-record of driving growth across startups, scale-ups, and established tech companies. Significant experience in developing strategies for both B2C and B2B audiences, and targeting European and North American markets. I’m passionate about developing marketing strategies centered on customer centricity, brand differentiation and solid growth foundations (acquisition, retention & monetisation). Areas of expertise: Customer Acquisition & Retention // B2C Marketing // B2B Marketing// Growth Marketing // Performance Marketing // SEO // ASO // App Marketing // Brand Marketing // Marketing Automation // E-commerce // Agile Marketing// Conversion Rate Optimization // Product Marketing // Marketing Strategy // Lifecycle Marketing // Mobile Marketing // Content Marketing // Offline Marketing

Expertise

  • Building a team

    I've built numerous marketing & growth teams over the last 10+ years ranging from 1-10 people. Happy to share my experience and act as a sparring partner.

  • Email marketing

    Email marketing is the key to any successful marketing strategy and continues to be underestimated, both for acquisition and retention across B2C and B2B businesses.

  • Growth marketing

    Do I have a solid growth strategy? Is my growth engine working? Have I identified the most impactful opportunities? Am I prioritising the right things? Growth is hard, especially if you are only focusing on tactics

Toolkit

  • Semrush logo

    Semrush

    12 years of experience

    Semrush is a powerful tool for both SEO and paid search. It can help you to uncover opportunities and effectively monitor and research competitors. I've been using Semrush for a longtime and regularly recommend it.

Experience

  • Kitchen Stories

    Director of Marketing and Growth
    •kitchenstories.com/en

    - Built and established the Marketing and Growth department within Kitchen Stories, focused on driving organic user acquisition, retention and monetisation of desktop and mobile app users - Lead ten-person team including SEO, CRM, PR, social media, content marketing, community & B2B marketing, and successfully implemented agile marketing methodology - Developed value proposition & launch strategy for the revamped premium app subscription ‘Kitchen Stories Plus’ leading to >2X paid subscriber growth within two months of launch - Built growth model and business plan for ‘Kitchen Stories Plus’ as part of business case Implemented lifecycle strategy along user journey leading to >25% engagement YoY - Led marketing launch & development of ecommerce strategy for Kitchen Stories’ spice mixes and recipe book collection, and oversaw key partnerships with Jamie Oliver and Get Voila - Key member of the Strategy Team, responsible for setting company OKRs and prioritising roadmap in close collaboration with Product Engineering, Creative and Sales

  • heycater!

    Head of Marketing and Growth
    •heycater.com/

    - Led marketing and growth, focused on driving B2B customer acquisition and retention Increased monthly qualified leads by 4X and oversaw 10X revenue growth within 10 months - Launched exploratory expansion campaigns in the UK, Denmark, Austria, and Switzerland - Optimised paid campaigns reducing CPAs by >65% whilst increasing monthly leads by >300% Implemented customer lifecycle campaigns and promotional email campaigns to drive retention Established brand values, company positioning, and vision to better communicate USPs - Drove product improvements to optimise key landing pages and customer qualification funnels Established content strategy and revamped blog to drive record organic traffic

    CateringB2B

  • Marbotic

    Head of Marketing
    •marbotic.com

    - Led digital marketing, focused on driving B2C ecommerce growth and brand awareness - Managed three-person team, and successfully implemented agile marketing methodology - Launched a GTM strategy that led to 8X ecommerce revenue growth YoY through optimising digital marketing channels, brand development and scaling paid acquisition - Spearheaded redesign and relaunch of website, and subsequent migration to Shopify - Implemented customer lifecycle campaigns and promotional email calendar to drive sales

    e-learningToysAppsConsumer ApplicationsMobile apps

  • Mozilla

    Head of Integrated Marketing - Europe
    •mozilla.org/

    - Led integrated marketing in Europe, focused on user B2C acquisition and retention across all marketing channels as to drive desktop and mobile app growth in Europe - Managed six-person cross-functional team including creative, events, social and comms Developed 360 marketing campaigns in Germany & responsible for seven-figure media budget Led the launch of a fully integrated regional campaign from concept to execution - Spearheaded development of media plan, key messaging & visuals, production of online & offline assets, events plan, and led production agency & media agency collaboration - Campaign resulted in 3.5M+ video views, 7%-point increase in brand perception, exceeded user acquisition goals (115%), and lowered CAC by 6X (versus comparable US campaign) - Led global performance marketing project focused on increasing ROI of Tier 1 campaigns (US, CA, DE, FR & UK) and expansion to 24 further international markets - Developed SEM optimisation program that led to 20% improvement of ROI over 6 months

    InternetWeb BrowsersBrowser ExtensionsAppsMobile appsDesktop AppsConsumer Applications

  • 99designs

    Senior Digital Marketing Manager
    •99designs.com/

    - Led B2B acquisition marketing in Europe targeting customers in Germany, France and the UK - Managed a highly motivated three-person cross-functional team - Developed an SEO content and outreach strategy that led to record organic traffic (195% YOY growth), social shares, PR placements and relevant backlinks - Significantly improved performance marketing campaigns through continuous optimisation leading to increased conversions and a 50% YoY reduction in avg. acquisition costs in Europe - Responsible for growing global partnerships with companies such as Kickstarter & Udacity

    graphic designWeb designUX Design

  • Viewster

    Senior Digital Marketing Manager
    •viewster.com

    - Led international B2C performance marketing, leveraging paid and organic channels to grow user base across desktop, mobile apps & connected devices - Managed six-figure media budget encompassing online and offline cross-channel campaigns - Developed & launched TV ad campaigns from concept to execution in the US, UK, Germany, Switzerland & Austria driving over 100k incremental app installs within specific KPI targets - Lowered avg. paid acquisition costs by 35% within 6 months through extensive optimisation Drove highly targeted paid acquisition leading to 1M+ new users over 6 months

    VideoVideo AdvertisingVideo Streaming

  • Simpleshow

    Digital Marketing Manager
    •simpleshow.com/

    - Led B2B digital marketing to drive global brand awareness and lead generation of customers - Increased online monthly leads by 162% (combining SEO, SEM, Display & Retargeting) - Conducted in-depth usability & CRO analysis, and implemented conversion improvements Devised On-Site SEO improvements leading to a 65% increase in monthly organic traffic

    e-learningEdTechEducationEdutainment
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