Guy Chiswick

Jan 2022 – present Guy Chiswick Growth, Founder I left the safety net of the corporate world in 2021 and decided to follow my passion for GTM and Sales, helping growth minded businesses achieve their Sales and Revenue ambitions. I have been fortunate to work with a range of exciting businesses at critical investment stages including B2B/B2C Seed, Series A and Series B. My work includes Coaching, Sales Advisory, Strategy and Execution. Jan 2024 - ongoing Free-Work, Fractional CRO (Mature-Pivot) Leading a sales transformation project for the UK business. Working with the leadership team, building the sales foundations and coaching the team to support double digit growth in 2024 and beyond. Nov 2023 - ongoing Audience Genomics, GTM Partner (Seed - GTM/Growth) Audience Genomics helps marketers to level up their audience development strategies, by scanning millions of social actions to discover exactly what content will resonate. I am helping with their GTM strategy and execution ahead of launch. Jan 2023 - Dec 2023 KOOS, Fractional Commercial Director (Seed – GTM/Growth) Game changing B2C/B2B LegalTech SaaS solution, I was hired to launch the UK market following their successful launch in the Baltics. Dec 2022 – ongoing Savi, GTM Sales Advisory (Mature – Pivot) B2B global marketing services organisation, I was hired to advise on the GTM strategy and navigate the agency landscape for an exciting new MarTech proposition. Oct 2022 – ongoing Syte Link, Fractional CRO (Established – Growth) B2B high growth Construction Services Marketplace, I was hired to lead a review of the current sales and marketing strategy, identify growth opportunities, and lead the implementation of them. Sep 2022 – Mar 2023 MyTutor, Interim Commercial Director (Series B – Growth) B2C EdTech tutor marketplace, I was hired to lead a strategic review of the 30+ person B2C sales function, make it more efficient and deliver greater lifetime value from customers. Jun 2022 to Aug 2022 Service Core, Fractional VP Sales (Series A – Growth) B2B Waste management SaaS platform, I led a team of 7 AE’s and 2 SDR’s in the US, during the VP Sales paternity leave and hit target in 2 of the 3 months. Apr 2022 – Sep 2023 Troi, GTM Sales Advisory (Established – Growth) B2B market leading embedded recruitment solution, I built the outbound sales motion and foundational sales processes, including website redesign, sales enablement material, playbook, scripts, sequences, and onboarding programme for the sales team. Apr 2022 - ongoing Cyber Runway, Mentor (Accelerator) Mentor for their Launch, Grow and Scale programmes and run Sales and GTM workshops. Jan 2022 – ongoing University of Herts, Enterprise Hub, GTM and Sales Mentor (Accelerator) I provide mentoring and support to local businesses on a range of accelerator programmes

Speakap is a SaaS HR Tech platform, I worked with the founders to secure the VC funding for the UK&I market, which I successfully launched pre-revenue, scaled and continue to support • Built the go-to-market strategy, hired and coached the team and created the matrix support team • Delivered 500+ new business meetings and have generated £750k+ MRR of prospects • Personally delivered $1m+ ARR and continue to lead the sales function • Signed and launched all UK&I partners including Dominos, Royal Brompton NHS, Bosch, IHG, RAF, Macdonald Hotels and McColl’s, which is Speakap’s largest contract • Led the global pitches for McDonald’s, Merlin Entertainment and Primark to the final 3 vendors versus Microsoft and Facebook • Built a channel partnerships strategy that includes agency and client referrals • Have been the company spokesperson at events, in press and at networking opportunities Now support as a strategic advisor and introducer

Webloyalty is the market leading digital rewards platform and my remit was to grow the UK business ahead of a merger with Affinion Group in 2011, and then drive international expansion. • Grew UK business by 60% from $45m to $75m pa gross revenue in five years • Led a matrix team of 100+ employees across multiple markets • Launched the Irish business and grew it to a $4m pa • Launched the Dutch business and created a $2m pa standalone operation • Developed a ‘Lite’ rollout plan for Belgium and Poland, which delivered $3m pa • Repositioned sales proposition to win key clients, including Argos, Debenhams and Trainline • Led a successful integration of an entrepreneurial culture into the large corporate of Affinion UK • Relocated and merged the UK customer-facing functions into an EU matrix support team • Led a thought-leadership-programme and was the company spokesperson at annual key events

DigiCom was an independent digital signage media sales house, which was acquired by Amscreen. I joined the start-up phase of the business before becoming Commercial Director and equity partner. • Created the multi-million pound retail and healthcare network strategies for Amscreen • Won the Toni & Guy and Simply Salon TV digital media sales contracts worth £0.5m per year • Built a strategic partnership with Philips with a market potential of £6m per year

dunnhumby retail media brought together all was of Tesco’s media estate together and underpinned it with Tesco Clubcard data – creating a standalone Tesco media channel. • Restructured the commercial team and doubled gross revenues from £15m to £30m • Integrated eight new media from six different companies, into the Tesco Media proposition • Oversaw the media sales strategy for Tesco.com and achieved £9m annual revenues • Executed an agency senior engagement programme and delivered £1.5m of new revenues • Reorganised sales processes and reporting structures across three teams in two locations • Developed integrated media packages aligned to Clubcard data for FMCG clients • Coordinated 3rd party sales operations to ensure effective collaboration on in-store media

TDI was a challenger brand in the UK OOH market. My role was to build its profile with media agencies, educate planners, win advertising spend and help create the National Bus ad medium. • Four promotions in six years from Account Manager to the youngest ever Head of Agency Sales • Team responsibility for 25 people and delivered annual revenue targets of £150m • Initiated board-level relationships with the top 20 media agencies • Unlocked valuable revenue streams from new strategy agencies like Naked Communications • Led the ‘creative sell’ across the sales department, building on successful work with Nike

A great start in above-the-line advertising sales, where I gained broad experience at media agency selling, negotiating, and managing blue chip annual contract deals.