Indeed
Working with engineering to implement content and technical SEO solutions at scale.

Senior Product Manager SEO @ Indeed
On my quest to master SEO, I waded through The Swamp of SEO Content, and nearly sunk to the bottom of it and died... (Alright it's not *that* dramatic, but I've been feeling a lil' overwhelmed by all the advice I've read and received!) Thankfully, I found my way to Gus, a journalist-turned-SEO-veteran. In 30 minutes, not only did he give me a roadmap of SEO fundamentals, he also shared a few 80/20s of SEO in ways that I haven't heard before. I left feeling energized and ready to climb up the Page 1 Mountains. Thank you o' wise one!
We rattled through 3 challenges super quick, including content translation/localization for SEO & image optimization in Webflow. Gustavo was friendly, helpful, and generous with his time. Thank you!
I had a wonderful chat with Gustavo. He shared very useful and relevant ideas to help our link-building process. Thanks again.
Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs. Working in cross-functional teams including content creators, UX designers, engineers, data scientists, product managers and other teams, he aims to make SEO accessible and easy to understand. His work is focused on impact, buy-in and processes from ideation to release and measurement, avoiding staying in the SEO bubble. He’s from Brazil but built all his SEO career abroad, working in-house and for agencies in Argentina, The Netherlands, and Ireland since 2012. His work has awarded him and his clients industry awards such as The Drum Search Awards and Irish Content Marketing Awards. A frequent guest in SEO podcasts, Gus has been invited to talk about SEO & Product in shows, such as Crawling Mondays, The SEO Sprint, Majestic’s SEO in 2022/2023/2024 series and many others. You can also find his articles on guspelogia.com. From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazi. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.
Happy to give you advice in SEO strategy, hiring, career development, keyword research, tools, technical SEO or just to bounce off ideas or sense check your top-level plans.
I used Ahrefs mostly for backlink research, keyword difficulty and SERP analysis. There are many things you can do at scale using Ahrefs and I'd be happy to show you around.
If you're new to Data Studio, I can help you to build dashboards and connect data from different sources. I'm not as advanced as I wish to be, but I can build dashboards that are good enough to visualize data that otherwise would be hard to read or to save you from building charts every time you need one.
I'm familiar with most SEMRush modules and can help you leverage all product features, including domain overview, keyword magic tool, keyword tracking, projects, etc.
Contact me for SEO: - Strategy - Technical questions - On-page questions - Product management - Tools --- Gus is an SEO Product Manager at Indeed, the #1 job site in the world. With a background in journalism, Gus has successfully transitioned into the realm of SEO and has 12 years of search experience while working internationally. Guest in podcasts such as The Majestic SEO, SEO Video Show and SEOSLY, he’s speaking at BrightonSEO and also serves as a judge for the EU Search Awards.
Working with engineering to implement content and technical SEO solutions at scale.
Owner of Teamwork’s SEO strategy on all fronts: technical, content and links. Part of the demand generation team, I work closely with our web devs, content, paid search and affiliate teams to improve our trial and MQL acquisition.
On top of technical SEO and link building, my new role includes managing clients' comms, expectations and new opportunities to help them grow their businesses.