Guillem Moreso
Growth & GTM | SaaS B2B | AI & Automation
Bio
👋 Hi, I’m Guillem — Founding Marketing Lead at Factorial IT, where we’re building HR-native IT management for modern companies. I have 8+ years scaling B2B SaaS companies from early stage to €1M+ MRR, building GTM engines across paid, organic, and RevOps. Previously, I was Head of Marketing at Quipu (scaled to €5M ARR, acquired by Sellsy) and Growth Manager at StackAI (YC23), a Y Combinator startup in San Francisco focused on enterprise AI agents. 🎯 Proven track record: I’ve launched GTM engines from scratch, aligned sales & marketing to drive predictable pipeline, and managed both high-level strategy and hands-on execution. From designing multi-channel demand gen campaigns to setting up tracking, CRM workflows, and lead scoring systems, I know what it takes to hit growth targets. I’ve scaled budgets across Google, LinkedIn, and Meta, while balancing with organic growth through SEO and content. Beyond channels, I’m passionate about RevOps, marketing automation, and how AI is reshaping acquisition, GTM, and sales enablement. 🤝 What you’ll get if we work together: Not just campaign advice, but practical guidance on how to connect marketing with sales, improve funnel efficiency, and build repeatable playbooks. Whether you’re launching your first paid channel, tightening CRM processes, or experimenting with AI-driven campaigns, I can help you avoid common pitfalls and accelerate results. ⚡ My current expertise includes: 🔸 Paid acquisition (Google, LinkedIn, Meta, PMax, remarketing) 🔸 SEO & content engines (from strategy to execution) – currently deepening skills in GEO/AEO 🔸 CRM, lead scoring, automation workflows (Hubspot, Pipedrive...) 🔸 RevOps & marketing ops alignment with sales 🔸 AI in marketing: use cases for acquisition, GTM, and automation 🛠 Software I work with: 🔸 n8n, Zapier, Make, Clay 🔸 HubSpot, Pipedrive 🔸 Google Ads, LinkedIn Campaign Manager, Meta Ads 🔸 GA4, Looker Studio 🔸 Framer, Figma, Webflow, WordPress 🔸 SEMrush, Ahrefs 📨 Keen to get mentoring from me? Just click the “message me” button and let’s chat!
Expertise
Building a team
If you’re a founder hiring your first marketer or building your GTM team, I’ve been in your shoes. I’ve built marketing and sales teams from scratch, set clear growth targets, and created processes that scale beyond the founder. I can help you define priorities, avoid early mistakes, and design a roadmap so your team focuses on what really drives pipeline — not just vanity metrics.
Content marketing
Scaled a SaaS blog in the accounting & invoicing space to 1M+ monthly visits. Experienced in SEO, content ops, and using gated content to fuel enterprise demand gen and accelerate sales cycles.
Demand generation
In enterprise sales, demand gen isn’t just about leads — it’s about creating the right touchpoints to move accounts through long cycles. I’ve built programs that combine gated content, nurturing, and multi-channel campaigns to fuel qualified pipeline. I can help you design demand gen strategies that educate, build trust, and give sales teams the resources they need to close complex deals.
Go to market strategy
I have experience launching B2B SaaS products from scratch, defining positioning, messaging, and GTM plans that resonate with the ICP. Skilled at bridging sales and marketing, I’ve built campaigns that drive traction and scalable growth while ensuring sales teams have the tools, workflows, and alignment needed to turn strategy into results.
Growth marketing
I’ve applied growth marketing to scale B2B SaaS from 0 to €1M+ MRR, running experiments across paid, SEO, content, and sales workflows. My focus: testing, iterating, and building repeatable growth engines.
Marketing automation
If you’re spending too much time on repetitive marketing or sales tasks, I can help. I built the native Zapier & Make integrations at Quipu and now use n8n and AI agents to streamline workflows. From automating lead routing and CRM updates to building custom GTM processes, I’ll show you how to save hours each week, reduce human error, and make automation a real growth driver for your team.
Product marketing
Launched SaaS products from scratch, defining ICP, messaging, and positioning. I can help you craft value props, enable sales, and build GTM assets that resonate and drive adoption.
Revops
I help align sales, marketing & CS with RevOps. From HubSpot workflows to lead scoring & dashboards, I’ll show you how to streamline processes and measure growth with one shared pipeline.
SEO
Scaled SaaS SEO to 1M+ monthly visits. Now focused on the next frontier: AEO/GEO, and how to position brands in LLMs to capture visibility beyond traditional search.
Toolkit
Webflow
7 years of experienceCreated and managed Quipu’s website in Webflow, from initial setup to ongoing updates. Oversaw design changes, SEO optimization, content management, and site improvements.
Google Tag Manager
10 years of experienceSkilled in Google Tag Manager, setting up GA4 and paid media tracking, implementing conversion tags, managing cookies/consent, and ensuring accurate event data.
Hubspot
4 years of experienceExperienced in HubSpot Marketing & Sales Hub. Supported migration from Pipedrive to HubSpot, setting up workflows, lead scoring, dashboards, and sales processes.
Looker
7 years of experienceExperienced with Looker Studio (ex-Google Data Studio), building acquisition reports and dashboards by connecting multiple data sources for clear growth insights.
n8n
3 years of experienceHands-on with n8n, creating custom workflows to automate marketing & sales processes. Currently exploring how to integrate AI agents to boost efficiency and scale ops.
Industries
Enterprise Software
Experience in enterprise SaaS, working on GTM, demand gen, and automation. Familiar with long sales cycles, compliance needs, and building playbooks for scaling teams.
SaaS
8+ years in SaaS, from startup to scale-up. Experience launching products, building GTM teams, and driving growth engines that took companies past €1M+ MRR.