Guillem Fiter

Strategic marketer thriving on unlocking business potential through innovation, creativity, and data. Inspiring leader with strong people focuses and a track record of driving double-digit brand revenue growth worldwide 🚀🚀🚀. Sound business acumen, having held global & regional roles in marketing, sales, innovation, technology, and business analytics over the past 15 years. After chatting with me, the founders, and marketers will get a better understanding of strategies and tactics to put in place according to its business model and get immediate actionable results. 😊 Ready to work? Let's connect over a call via Google Meet.

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  Building a team

  I've built top-performance teams from scratch to cover a wide range of disciplines, such as digital marketing, performance advertising, content, PR & Media, Social, design, and sales enablement across different geographies worldwide.

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  Go to market strategy

  I've specialized in different kinds of B2B models, from SaaS platforms to multilateral platforms in different markets. Happy to brainstorm and share with you about your next business move.

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  Marketing automation

  I've specialized in creating B2B seamless experience that increases conversion, engagement and user loves. Everything from marketing automation (lead scoring, nurturing, webinars & events, content, attribution or reporting)

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  Public relations

  PR challenge is key to creating brand awareness. I've rolled out several PR campaigns across different media outlets at a limited cost to reach the major recognition of the brand.

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  Sales

  I've helped sales teams to build B2B sales methodology, based on SPIN selling, to become scalable and predictable using the latest technologies and a strong marketing and sales alignment.

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  Technology and tools

  I understand technology as a performance game changer. In my career, I have used and I have acquired lots of technologies from webinar platforms, to Marketing Automation tools in B2B and B2C, survey platforms,

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  Google Ads

  16 years of experience

  A platform you need to consider to connect with your buyer persona. I've used different kind of marketing strategies either brand awareness or conversion by using a different kind of tactics either in SEM in display.

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  Cision

  7 years of experience

  Reaching out to the right media is hard, and it takes time. I have used CISION as the catalism of the communication strategy to reach the right media outlets, and journalists and get a curated clipping about our publications.

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  LinkedIn

  18 years of experience

  I've joined Linkedin in 2009 and since then it has been my favorite tool to connect with peers, generated business and get trained about the latest technologies, trends, and soft skills. So do not hesitate to reach to me if you need advice about Sales navigator, or Linkedin Ads

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  Marketo

  9 years of experience

  Marketing Automation is key to increasing performance, analyzing the business, becoming scalable, and measuring the ROI of your marketing. Marketo is my favorite MAP, even if is hard to use.

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  Salesforce

  7 years of experience

  I've used salesforce as a key tool to align marketing and sales, by using campaigns, automated sales processes, and real-time cross-information between salesforce and the MAP.

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  Semrush

  9 years of experience

  Either if you want to improve your SEO or SEM strategy, realize the investment in advertising of your competitors, or how is growing the traffic to your website, SEMrush is the go-to SEO tool for SEO optimization perfect to success.

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  Consumer Goods

  Scaling up one of the top global Adtech firms on digital marketing to grow the business using a different kind of marketing channels, and strategies across many countries in retail.

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  Marketing

  Scaling up different companies in the SaaS technology globally, leading multiple teams, working on revenue planning, digital marketing, discounts, and growing subscription business