Guillaume Vignerot

💡 My genius zone: Build from €1M to €10M ARR - B2B Saas 🔥 Expert in: ➝ Sales team structure ➝ Funnel Process ➝ Pipeline generation ➝ Onboarding & Ramp Up programs ➝ Compensation mechanisms ➝ Building strong Sales Culture 🌪️ Leadership ➝ Leadership experience in complicated contexts (covid, war in Ukraine, acquisition) ➝ Serenity in human management ▶︎ Personal stuffs: ⚽ Ex Professional Football player 🏅 Marathon runner ❤️ Passionate about the paintings of my grandmother Yahne Le Toumelin, I promote her work and organize exhibitions (cf Centre Pompidou Exhibition on Surrealism)

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  Building a team

  Onboarding & Ramp Up programs It's a subject that has always fascinated me. The quality of the experience you share will determine the rest of your relationship. As far as I'm concerned, what I've always tried to build can be summed up in these themes: ➞ Day1 immersion in ICP and personas ➞ Maximum shadowing to learn from the best and the psychology of your personas. ➞ Punctuate each week by practising a Use Case to cover all the tasks expected of the position (Prospecting, discovery, Demo)

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  Leadership

  I have a leadership style that was built up during my years as a professional footballer. Then as Head of Sales, where I was able to understand the impact of the importance of strong, consistent leadership. The very complicated periods I went through reinforced that. My style is based on humility, exemplarity, humour and high standards.

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  Sales

  Having had a bunch of experience in outbound stategies, I now work with startups to help them to 1. identify their ideal customers (and find ways of iterating on this process) and then 2. find ways to predictably, repeatably and scalably acquire them, generally at scale.

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  Hubspot

  8 years of experience

  My CRM of choice. I've been using it on-and-off since 2016 or so. If you are looking solely for Hubspot advice there are likely better mentors on here, though.

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  Sales

  Sales is a mixture of discipline and creativity. My perfect equation is: a powerful methodology, excellent execution and a culture tailored to the objectives.

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  Soccer

  I am a former semi-professional footballer who has had the chance to practice my passion for many years. Both in the national championship in France, and the NCAA1 championship in the US.

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  SaaS

  Having led GTM strategies at high-growth SaaS startups, I specialise in structuring Sales Team with a combination of the right methodology, perfect execution and creating the adapted Sales Culture.

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  Lead Generation

  I've built dozens and dozens of outbound strategies. With multi-channel approaches, emphasising both copywriting and quality, targeted content campaigns. The key is to address the right people at the right time, detecting low signals.