Guido Manfredi

My specialties are: 1) Quantitative business plans (excel modeling the business and projecting your variables) 2) Metric Trees: I'm using metric trees in almost all areas I work on. Another useful way of modeling a business and use it on an operational level 3) Product Analytics: have used Mixpanel and Amplitude since 2015. I'm pretty familiar with all stages that are key in product analytics: a) planning what events you need to track based on key product questions / kpis b) implementing the tool c) set up of reports that help you answer your key business questions d) data governance: making sure you're detail scales as your business scales e) frameworks for going to reports to action: how to track the impact of a feature, how to design features with impact... 4) Retention Marketing: have used Braze, OneSignal, and other CEPs from 2015. Now, as partners of OneSignal I work with a variety of companies on their retention strategy and multi-channel communications

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  Product analytics

  I have been doing product analytics since 2015. I can help with: 1) Planning which events you need to track 2) Defining key metrics and business questions you should be answering 3) Implementing a product analytics tools -> most common mistakes (usually around identification of users, tracking events server side, and others) 4) Setting up reports to answer your key questions 5) Data governance 6) Frameworks to go from data to better decisions

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  Mixpanel

  12 years of experience

  I have been using Mixpanel and Amplitude since 2015. Now, the agency I ran is partners with Mixpanel, so we're using the platform every day to help very diverse companies make better decisions with data.