Head of Product Marketing @ SplitMetrics, Inc
She listened attentively, and then shared some insights which was very helpful regarding my career path.
Hey, I'm Grete! And I'm here to offer my time for free to contribute to your self-growth and business growth. ABOUT ME - I value straightforward talk and individuals. - I'm true believer in teamwork and lifelong learning, advocate for self-growth, a strong believer in "if you're not embarrassed by who you were a year ago, you're not learning enough." - I'm from Estonia, yet working and living in various countries for 10 years by now. WORK BACKGROUND - I've been on both of the paths - as entrepreneur building up something new from scratch (going through the pain of "doing it all from sales to accounting to legal") as well as managing international teams as an employee. - During last years I've worked with governmental trade organizations and 200+ CPG micro businesses from 11 countries to increase their international exposure. - Currently loving the journey of growing one of the leading app marketing companies with userbase of tens of thousands of app marketers and developers.
Covering topics like roles and responsibilities of the team lead and team members, setup and processes incl efficient meetings, individual growth and team growth, team values and dynamics to name a few.
A great content strategy and execution of it is needed for brand and product marketing both. It's the core to be find on the search engines organically or through paid channels by your target audience. And, as a result, to be perceived as someone knowledgeable for the topics your potential customers are interested in learning about.
At my current position, I'm running a Growth team that includes also CS team focusing on activation, acquisition and retention. CS focuses on making the client successful (with our product). It's as straightforward as that. And only doable when you're able to measure the value you're producing for your clients.
Email marketing for lead nurturing as well as for user engagement, email automation (and tools for it), communicating product and marketing releases, storytelling, creatives and all in between.
Seeking the high impact UA activities, running constant experiments to optimize the user journey, working on the border line between Growth and Product with the goal to maximize the revenue streams.
Value proposition from client's perspective, feature (set) communication, messaging framework for different audiences, new releases and adoption analytics.
PR can be great leverage as part of the overall marketing mix, if well strategized and executed. I work for years now closely with a PR agency resulting in regular industry leading coverage without paid media relations.
My team is working hybrid from various countries. Hence happy to discuss anything about communication channels, effective meeting setup, motivation and co.
This is so necessary for sustainability and high performance. Hence my offer to be your accountability partner. Frustration needs to be put into words in order to rationalize it and analyze it and move further with/from it.
I like ahrefs as SEO tool to track visibility on search engines. The interface is rather "techy" but the reporting is good, also annotations on graphics and continuous improvement of the tool.
Ongoingly a good free tool for tracking from where (e.g. geo, browser, channel) the website/product traffic is coming from and where do they drop off. Important though to switch over to GA4 ;)
A good communications tool, it just needs to be correctly used and setup. E.g. tagging functionalities on Support chat help to have more advanced reporting or product tours and series are great for automating inside Product communications as well.
Great project management tool for a SaaS company. Atlassian offers very many different functionalities, my experience is so far with Jira Software, Jira Services and Confluence on top of it for working cross-departments, especially bringing Marketing, CS and Support teams close to Product and Dev team.
Easy to get started tool yet offering more functionality than the one-click-website platforms. I've tried different "shortcuts" yet always ended up understanding that for something sustainable it makes sense to find a fitting (free/affordable) WP theme and then take it from there. Working with dedicated developers on custom themes is a different story though :)
I've been working in international marketing and business development since 2011. For the last 3 years I've been specializing in SaaS and apps through various responsibilities in (product) marketing, growth, customer success and support.
SplitMetrics is an ecosystem of products enabling mobile growth. An Apple Search Ads Partner, with a dedicated team of 160+ experts, SplitMetrics is obsessed with making its customers successful. As Head of Product Marketing I'm responsible for the go-to-market strategies and positioning of our MarTech Product Portfolio, providing growth solutions for businesses with apps. I'm especially focused on the self-service funnel.
App Radar is a leading B2B SaaS platform enabling best practice app marketing for all businesses with apps. As Head of Growth I'm responsible (together with my team) for acquiring, activating and retaining our product customers and making sure the value they receive from App Radar solutions continuously increases over time.