Greg Perowne

I draw on my experience of being first boots on the ground in market launches in fast growing scale-ups. Operations, Strategy, Pricing, Sales and Customer Success are in my wheelhouse. I can help you think through the challenges of focusing your scarce resources on the right areas to build your flywheel.

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  Building a team

  Building out a structure that scales and anticipates future needs, and building a recruiting / interview process that helps target the right individuals. Launching new markets for Uber and a stand alone business unit for Canada's leading mealkit service, I've experienced designing and standing up teams from scratch in rapid scale-ups.

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  Conversion rate optimisation

  I've managed conversion funnels in fintech, people and food transportation. In each case, barriers and complexity were high; but there are always opportunities to drive significant improvements. Early on, the challenge is to focus limited resources on the areas that most move the needle.

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  Pricing strategy

  Pricing is a challenge at early stages. It requires looking outwards at what the market is willing to pay, the best alternatives, as well as the startup's rapidly changing unit economics. I've developed and implemented pricing models for several Uber products and new food products. This is a mix of art and science.

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  Product launches

  Every role I've held involved launching a product or service, but I am not a marketer nor in product. Looking for ideas on how to scale following your successful product launch from an operations, general management, sales or customer success approach? We've got an extensive playbook that can drive future success outside of the first areas you're likely exploring. Hit me up!

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  Salesforce

  10 years of experience

  (1) Building out business logic, structuring the data model, and enabling a UI to shake the limitations of out-of-the-box Salesforce. (2) Creating native reports and dashboards to enable performance management and OKR tracking.