Gonçalo Henriques

As a Sr. Growth Product Manager at Roofr, I lead the growth department and oversee the strategic growth vision across the product. I have successfully aligned multiple departments (product, design, marketing, and sales) on growth strategy and roadmap, resulting in significant improvements in user registrations, transactional revenue, and subscription retention rate. I also run over 50 experiments annually to optimize the product and user experience. In addition to my role at Roofr, I have also worked as a Sr. Growth Product Manager at Krisp, where I integrated the Growth team and ran several experiments that resulted in more than 12% growth in upgrades. I have a strong background in web development, product design, and business strategy, which I leverage to drive growth and innovation. I am passionate about teaching and mentoring others, and I have instructed and mentored students at the Armenian Code Academy on growth product management and product-led growth. I hold certifications in optimal product management and product marketing from 280 Group, and I am always eager to learn new skills and stay updated on the latest trends and best practices in the field.

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  Conversion rate optimisation

  As a growth PM, I've helped a lot of marketing teams with CRO. I've optimized landing pages, homepages, and subscription pages to improve signup and subscription rates.

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  Product management

  With more than 6 years of experience as a Gorwth product manager, I can help companies to improve acquisition, activation, retention and monetization by applying PLG strategies in their products. Saving money on marketing and improving the product user experience.

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  Amplitude

  6 years of experience

  Deep experience with amplitude to improve analytics, chart creation, and A/B testing. I have a great connection with the company since I've added multiple companies as their clients, I could get you a deal.