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Gokul Kailasam
Fractional GTM Lead for B2B SaaS | Pipeline Generation & Sales Enablement | ICP, Positioning & Outbound
One of the highest ROI mentorship calls I’ve ever had. I came into this session trying to pivot our successful B2C platform into a B2B SaaS product. I was convinced we needed to escape our current model, but Gokul helped me see that the “escape” was actually a distraction. What we really needed was to restructure and optimize the proven system we already had. Within just 30 minutes, he helped me reconnect with the core of what works, validate our existing success, and shift my mindset from burnout to clarity. It wasn’t just practical advice, it was an actual mindset reset. Gokul helped me zoom out of the weeds and showed me how to systematize both paths (B2C and B2B, but 1 at time!!) without abandoning the business that’s already working. His guidance around discovery calls, pricing strategy, messaging, and early customer validation was so on point. He even broke down how to conduct deep user interviews, position our offer based on real customer behavior, and track patterns across both sides of our market. What made this call truly exceptional was that Gokul didn’t just offer theory, he grounded every insight in what’s already working in our business and helped us see how to scale with less complexity, not more. If you're building anything that involves customer discovery, market positioning, or transitioning between models, you want Gokul in your corner. This one call saved us months of wasted time and thousands of dollars in misdirected energy!!
Had a great session with Gokul who was very helpful to me as a B2B SaaS startup about to launch our first product. He has a lot of knowledge in PLG, positioning and targeting and gave me some great advice about our current website. Gokul would make an excellent early hire at a startup in a product marketing capacity. Excellent mentor!
I had a really good chat with Gokul! He took the time to carefully review my request and came prepared with notes, which I really appreciated. He asked some smart questions that helped me think more clearly about our SaaS product positioning. He also shared a few actionable ideas for the next steps and even validated the product idea based on his own use case, which is always encouraging to hear!
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Bio
I work with B2B SaaS founders and sales teams to build a pipeline that converts. On GrowthMentor, I can help you with: * Defining your ICP and building a target account list * Building an outbound motion across cold emails and LinkedIn * Sharpening your positioning and messaging * Structuring your GTM strategy: which channels to prioritise and in what order * Reviewing your sales narrative, demo, or pitch deck * Figuring out why your pipeline is inconsistent or why deals are stalling I spent 7 years as an SDR and Account Executive before moving into product marketing. I have been on both sides of the revenue equation, so I can help with both generating pipeline and improving how you close it. Tools I work with: Clay, Apollo, Instantly, Lemlist, LinkedIn Ads. Book a session if you have a specific GTM problem you want to work through.
Expertise
Go to market strategy
Founding marketer and salesperson at multiple B2B SaaS startups. If you need help with identifying your ICP, messaging, or the right marketing channels, I'm happy to help.
Personal branding
I’m building my personal brand on LinkedIn right now and getting regular inbound leads. Happy to help if you’re trying to figure out your target audience and what content clicks with them.
Product analytics
As a Product Marketer at a Product Analytics startup (Userpilot), I have used multiple Product Analytics tools such as Mixpanel, Pendo, Amplitude, and Heap. If you're looking to track in-app metrics such as activation, funnels, retention, and churn, I'm happy to help!
Product launches
As a founding Product Marketing Manager at several B2B SaaS startups, I’ve led many Tier 1 and Tier 2 product launches. If you need help with your launch strategy or execution, I’m happy to jump in.
Product marketing
Salesperson turned product marketer. Founding PMM at multiple B2B startups - handling GTM, sales enablement, positioning and messaging, user onboarding, and more.
Sales
I've held various roles in sales (SDR, AE) and sales enablement across multiple B2B SaaS startups. If you're looking to refine your outbound strategy or accelerate deal velocity, I'd be happy to help.
User research
As a product marketing manager, I've worked with both qualitative and quantitative insights to shape product and marketing strategies. If you need guidance on which metrics to track or how to get closer to your customers, I'd be happy to help.
Toolkit
Mixpanel
2 years of experienceAs the first product marketer at Userpilot (a Mixpanel competitor), I have deep expertise in using Mixpanel. I have created many funnel, path, trend, and retention reports.
Industries
B2B
With 11+ years in the B2B SaaS industry, I have experience selling across various verticals and personas, including product managers, developers, and sales teams, as well as niche industries like video streaming and retail.
SaaS
I’ve worked with 10+ SaaS products in both sales and product marketing roles, primarily in SMB and mid-market SaaS, where navigating multiple decision-makers is key.