Giovanni Baraldi

I'm a growth "scientist" with 5 years of experience in B2B companies, as responsible for marketing and fast experimentation of growth activities. What I like about my job is the opportunity to test new strategies that I study and execute, to understand what works and what doesn't (Yes, exactly as I would do in a laboratory, but with a strong eye for what may help the business!). I truly believe in a few points: without continuous learning, we are lost; a challenging environment can change our lives and our careers; working hard is the way through which we can reach everything. I'm competitive (mostly with myself) and I know that dealing with others is fundamental, otherwise, we don't reach goals (not only the numerical ones). I'm involved at UNGUESS as a Growth Manager, I'm also responsible for the lead generation strategy and for many other activities. Before UNGUESS, I worked for other tech companies as a growth/marketing figure.

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  Conversion rate optimisation

  I built an experimentation framework that helps me to track each experiment executed during the sprint. I've gained experience in experimentation to increase the conversion rate.

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  Demand generation

  Actually, one of my responsibilities is co-leading the lead generation strategy. In particular, I'm the owner of all the inbound activities of UNGUESS. I've experimented a lot during my career, and I'm continuing it: I can help draw a lead generation strategy from 0 to the goal requested. I've built a structure that acquires qualified leads, follows them through the different stages, and finally closes deals with them.

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  Email marketing

  I've experience on email marketing, inasmuch is one of the most converting channels I used. I've created thousands of email campaigns that helped me to convert prospects from leads to SQLs.

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  Go to market strategy

  I've been responsible for both the validation and the launch of a SaaS: ByteGS. Furthermore, I collaborated to design and execute the GTM activities of my actual company in other European countries.

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  Growth marketing

  Merging marketing activities with high-tempo experimentation to pursue hyper growth for the company? I have 5 years of experience on this. As a growth manager in UNGUESS I'm responsible for all the experiments related to the marketing channels, such as paid ads (Google and LinkedIn), website (I've an experience as SEO specialist), etc. The bond between awareness and lead gen activities is something that caught my attention, and it's something I experimented with.

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  PPC strategies

  During my career I've been responsible for digital acquisition channels. In detail, my experience is mostly on Linkedin ADS and Google ads. I built a few funnels using a multi-channel strategy. Furthermore, during this activities I worked a lot on performances.

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  ClickUp

  4 years of experience

  I used ClickUp in the last 2 years as it was the company's tool for project management. Through Zapier I connected my experimentation tracker.

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  LinkedIn Sales Navigator

  6 years of experience

  I use LinkedIn Sales Navigator for outbound strategies (it's helpful to identify an audience in target with ICP and buyer personas) and for inbound activities too.

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  Microsoft Clarity

  5 years of experience

  I used Clarity to identify and understand the journey on the companies' websites I worked for. It has indeed been insightful, and I still use it for my analysis

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  Google Ads

  7 years of experience

  Google Ads is one of the first acquisition channels I've ever used. It's still the most effective channel for my activities, decreasing average cost and increasing the ROI

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  Hubspot

  6 years of experience

  I've been using Hubspot since 2021, and I've always been responsible for it because of its importance as a data source for my activities. I know how to create automations, how to manage contacts and lists to have an order and clean data (contacts properties, company properties, deal properties etc), and I know useful integration too. Of course even hot create mail campaign

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  LinkedIn

  6 years of experience

  LinkedIn (both organic and paid) is one of the acquisition channels with which I'm most experienced It's a fundamental part of the on-going plan and a touchpoint for many funnels.

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  Notion

  3 years of experience

  I had my first approach in the last two years, and now I'm using it as a space to manage my personal projects. I could help for the very simple help answers.

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  Semrush

  3 years of experience

  I use Semrush to check SEO activities and to drive the team's effort, prioritizing the activities highlighted by the software. Helpful tool to identify gap with competitors (even for competitor analysis) and to track SEO results.

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  Zapier

  4 years of experience

  I used Zapier to create connections among the software I work with. I create many zaps connected to my lead generation activities, furthermore, I used it to connect my trackers to Clickup.

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  Information Technology

  I work for UNGUESS, the first Italian crowdtesting company. We test digital products, analysing the quality of their code, the user experience, and their security.

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  Information and Communications Technology (ICT)

  Bytelabs is a software house that works to create software for R&D laboratories. We developed ByteGS, a software-as-a-service dedicated to test laboratories.

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  Real Estate

  "Immobilimpresa" and "Gazzetta Immobiliare" are two real estate digital platforms. The first one is dedicated to acquisition and rent of business buildings, instead the second one is dedicated to civilian buildings.