Product Manager
What makes me tick is understanding company challenges and helping you get to the truth. I believe that there's always a way, it's up to you and me to uncover it. Over the years I worked at different companies, from SaaS to Ecommerce and now a two-sided marketplace. Over time I gathered a lot of experience from actually putting in the hours. I compiled many perspectives that help me form an opinion and approach on the many facets of our work. I can help you with: - help you solve your product or growth challenges - discovering opportunities to improve the metrics - built your team for growth - run experiments - set up tooling and processes - managing expectations - manage your stakeholders - start freelancing PS. I added some default time slots, but I'm way more flexible than that. Just get in touch and we'll sort it out.
If you're looking to refine your customer journey by running A/B tests then this is where I can help you with. I've used both Google Optimize as Dynamic Yield to set up experiments. These experiments and my perspective on CRO have been featured multiple times by Google on their Google Optimize Hub. AMA on CRO, from ideation to setting up or analyzing the experiment. Also if you're stuck in the CRO process or lack one, I can help you with a default setup that will get you in action mode.
Design/UX can be the bottleneck or the accelerant. I derived my experience from running small optimisations when doing CRO and by making big bets right now as a Growth PO. In order to speed up our teams velocity I'm doing a portion of the shaping up of designs myself. So I can really help you out here ;-)
You made it this far, but how the hell do you continue. Questions like: How do I coach my team? How do I make sure they are as motivated as me? How do I stay optimistic amidst the challenges my company faces? How do I manage my stakeholders? How do I start as a freelancer or land a job within growth marketing? AMA and let me guide you through the noise. It's not rocket science, it's rocket execution.
The future of your product is in you and your teams hands. How do you deal with your team, company goals and balance everything. I'm currently living this as a Growth PO and I'm more than willing to help you anywhere I can. How to come up and prioritise your improvements? How to bet big? How to deliver fast?
Single Keyword Ad Groups (SKAGs) are my best friend. If you are running a temporary campaign/project and think you can get away by a non-scalable way to get a +90% impression share and compete with the big guys - SKAGs are what you're looking for. I can help you out here.
Although fancy tools will help you get a grip on your analytics, having GA as a backup for all these tools is super helpful. Either to double check data that you don't trust or to play around with reporting.
Your best friend, whether you can code or not. Link all your tools to your GTM container and solely link your GTM to all the individual tools. I've used it for anything from setting up events to linking tools and setting up outlier triggers and variables.
A simple tool but essential into gather slightly more qualitative data. Used this tool on all my 40+ freelance assignments as a freelancer and also at every dayjob in the past four years.
I've built Instapage LP's for more than 30 companies over the past two years, mainly to land job applicants and leads. I know a thing or two on how to get most out of it and some of its pitfalls.
Set up automations to confirm subscriptions, drip campaigns and more with help MailChimp. I've used MailChimp to set up automated messages, based on triggers by the user. Triggers based on activity, inactivity and email behavior.
I've been using Mixpanel for a while and although I can help you by using the tool, I rather challenge you on asking the right business questions. This is what will set you apart, not your Mixpanel skills.
- User acquisition strategies based on ad channels - In-app conversion rate optimisation - Experimentation and AB testing - Building your (growth) teams
- Product vision and strategy - Setting up product analytics & dashboards - Hiring plans based on strategy - Business planning and OKRs - Continuous user research & feature improvements
- Experience as a PM at a two-sided marketplace for mid-to long term renting - Understanding of the dynamic in the rental market in Europe - Setting up payments, reviews, 3rd party software and integrations
With huppa I'm helping out companies on growth-related challenges. Ranging from tailored advice and coaching to hands-on projects that I hand over to your team once finished. In 1.5 years I worked with 12+ companies from Randstad Business Consultancy and Growth Tribe, to Scania and Somnox. I do this remote and outside of working hours.
Me and my team of full stack devs are tasked with validating new business models for our marketplace. HousingAnywhere allows students and young professionals to find mid-term rentals throughout the world. I'm mainly focused on the discovery of new projects, assumptions and test to validate our way into success. The team of devs help to bring our assumptions to life and eventually to also built them in the current environment.
As a Growth Manager in our multidisciplinary CLV Growth team I'm working on improving our retention metrics such as 1-2nd order rate, reorder rate, # 2nd orders and more. By starting new projects to improve our CX and running experiments I'm trying to improve the numbers and work towards loyal and happy customers. Prior to this role I've worked as a Growth & Ecommerce Manager for our two biggest labels in the Benelux (35mio) and as a Growth Marketer in the CRO team.
I facilitated the 6-week Growth Hacking evening course at Growth Tribe Academy in Amsterdam. Helping participants with their business challenges and encouraging them to find solutions.
At eHealth startup solvo I set up the first steps of become a more data-driven company. From setting up and improving all the acquisition channels to generation SQLs, funnel optimization and setting up email flows.