Gina Sapien

I’m Gina Sapién, a marketing strategist specializing in social media growth, content marketing, and brand positioning for remote-first VC-backed B2B startups. Over the last five years, I’ve delivered: - 6M+ LinkedIn impressions in six months - 8x audience growth across TikTok, Instagram, and YouTube - $50K+ in campaign revenue from brands like Copy.ai and Animalz - A Product Hunt “Product of the Day” launch with 450+ signups in 24 hours - An influencer program that cut CAC by 50% and drove thousands of signups At Arc.dev, I led a remote team managing eight brand accounts and built strategies that boosted reach, engagement, and revenue. I've also grown my own LinkedIn audience from 1 to 42K in 12 months, earning a top 15 global ranking among rising video creators. My expertise spans: - B2B content strategy - Social media growth - Partnership marketing - Employer branding - Community building

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  Branding

  I help companies attract top talent and drive revenue through employer branding. At Arc.dev, I created content and social strategies that amplified our employer brand, driving 6M+ LinkedIn impressions in six months and boosting inbound interest from qualified candidates and clients.

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  Career guidance

  I help marketers land remote roles and build careers they love. Through my coaching programs, I’ve guided 35+ clients across 12 countries, helping them refine positioning, stand out to employers, and secure offers in competitive global markets.

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  Community building

  I help brands build and engage thriving communities that drive loyalty and growth. At Compose.ly, I scaled the writer and editor community 4x, boosting retention and engagement through targeted onboarding and a high-performing newsletter.

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  Influencer Marketing

  I help startups use influencer marketing to increase brand awareness and drive revenue. At Arc.dev, I built an influencer program that reduced CAC by 50% and brought in 5,000+ signups in a key growth market.

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  Personal branding

  I help professionals build personal brands that attract opportunities. I grew my own LinkedIn audience from 1 to 42K in 12 months, ranking among the top 15 rising video creators globally and named top #1 LinkedIn creator in Taiwan, and I teach others the strategies to achieve similar visibility and impact.

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  Product launches

  I help startups plan and execute high-impact product launches. At Arc.dev, I led the Arc 3.0 Product Hunt launch, earning Product of the Day, 2,500+ page views, and 450+ signups within 24 hours.

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  Social media

  I help brands scale their social media reach and engagement. At Arc.dev, I led strategy across eight brand accounts, growing audiences 8x on TikTok, Instagram, and YouTube and reaching 6M+ impressions on LinkedIn in just six months.

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  Figma

  3 years of experience

  I use Figma to create lightweight, on-brand designs for social media, presentations, and marketing assets, enabling fast iteration and consistent visual identity across campaigns.

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  ConvertKit

  2 years of experience

  I use ConvertKit to design landing pages, build and segment email lists, and run automated campaigns. I’ve grown my newsletter to 2,800+ subscribers with 60% open rates and used it to manage high-converting waitlists for program launches.