
Taking care of the international expansion in LATAM and Spain

International Expansion and Scale-up at GoDaddy
Experienced Marketing Executive who partners with leadership to increase market share, generate top-line growth, improve profitability and build corporate value while taking controlled risks and running the business with the speed of a startup. Equipped with a portfolio of successful scale-up and internationalization initiatives across Italy, Spain, France, Mexico and Colombia and in multinational enterprises like GoDaddy, United Internet, Vodafone and Orascom Telecom. Experience in accelerating expansion by setting up and executing Growth Marketing strategies, analyzing trends, determining demands for products and offering subscription based SaaS to micro-businesses and consumers through e-commerce. Skilled in shaping efficient operating models to run the business with an optimized mix of FTE and external resources. Proficient in leading and motivating cross-functional and international teams.
I've been managing teams for the past 11 years in two multinational groups. That includes face-to-face, remotely and in a hybrid format using various techniques and tools to foster a collaborative environment and cultivate a shared vision. I can help with the team development, offer constructive feedback, lead by example, establishing trust and respect. Additionally, I can help with balancing goals achievement with team well-being, ensuring a harmonious and productive atmosphere.
Currently leading a team of 5 people at GoDaddy to define and execute the organic content strategy including owned and earned media like Blog, Social Media and PR
For over 10 year I've been designing and executing the Go-To-Market Marketing strategies to expand multinational brands like GoDaddy and Ionos across Italy, Spain, France, Mexico and Colombia.
Over 10 years of experience in designing and executing Growth Marketing strategies across Italy, Spain, France, Mexico and Colombia and in multinational enterprises like GoDaddy, United Internet, Vodafone and Orascom Telecom
Since I launched my startup in 2014, I've been improving my ability to define assumptions and to validate them through empirical tests. This include building surveys, research and building fake door MVP and MVP.
Passionate about coaching. I'm not a certified coach, but I have a bachelor and a master in Psychology combined with 20 years of management experience in large corporations
Experience in testing the product market fit of the services offered by my startup in the HealthTech space. Furthermore, for almost 11 years I have been expanding the brands I've been working for in Southern Europe and Latin America, identifying the needs of local consumers and adapting products and services to them.

I've been using Zoom for multiple activities, starting from basic version for daily videoconfs till advanced features for online press conferences and to record webinars
I've been using Trello for years and a huge variety of use cases, from developing a Website or the entry of a Company in a new market, till the management of my wedding

Taking care of the international expansion in LATAM and Spain
Advisor to the CEO for designing and implementing the growth marketing strategy aimed at achieving the Product-Market Fit for the B2C offering.

I took care of the interlational expansion of 1&1 (now Ionos) in Italy, Spain and Mexico. My last role was Head Of Digital Marketing for a Spanish brand that we acquired (Arsys) for which I managed the Online Marketing (mainly acquisition) and the website development.
HealthTech startup. Managed any aspect of the company like Strategy, Legal Compliancy and Human Capital Management, but I was especially focused on Marketing and Technical Product Development.

Telco operator in Italy. Product Marketing Management of mobile internet services and plans to browse the Internet with the smartphone. Management of the product throughout its life cycle: from conception, through development to marketing