Fractional CMO / CRO | Product Marketer | Customer Lifecycle Expert
- With 17 years of marketing experience, I've held roles as a CMO, Product Marketer, and Lifecycle Manager. - I've worked with prominent American companies like Amazon and Microsoft, as well as scaling startups in France, Spain, and Malta, as a CMO. - My expertise extends to managing international teams across various industries. I specialize in customer retention and product marketing, with a strong focus on whatever drives revenue and business growth. My pragmatic approach combines data analysis and creative thinking to deliver impactful strategies. I offer valuable insights and mentorship to help you grow your business. Whether you're overcoming challenges or pursuing new opportunities, I'm here to guide you towards success.
Understanding that people are the backbone of your business, it can be challenging to pinpoint the key skills needed for success and to keep them engaged and motivated. I'm thrilled to share my decade-long experience in recruiting, managing, and motivating international teams.
That's the aspect of mentoring I enjoy the most. I'm an attentive listener and have an intuitive understanding of people. So, if you're seeking guidance on your next career move, let's chat.
In today's marketing landscape, content is king. I'm excited to offer my expertise and insights into content strategy. Whether it's crafting compelling visuals, developing written content, refining personal branding, or establishing brand identity, I'm here to mentor you every step of the way. let's chat !
When you shift the conversation to customer lifecycle —moving beyond just focusing on traffic and considering people who have already engaged with your brand—email marketing becomes indispensable."
Feeling the urge to dive straight in without a solid plan? Let's pause for a moment and ensure you've thoroughly planned, budgeted, and anticipated every aspect of your product launch. Together, let's make sure you'll stay in the driver's seat.
Wondering how to prioritize actions, channels, and messages for growth marketing? Curious about the best tools to leverage? Let's explore together and unlock your business's growth potential!
From conceptualization and design to UX, data analysis, conversion rates, branding and Customer LTV, let's dive into all aspects of product marketing.
ex-Amazon employee responsible for the Kindle Store marketing strategies and revenue for Europe. Expert in data analysis, Lifecycle and GTM strategies.
Former Amazon employee, I served as the Kindle marketing manager for France, Italy, and Spain, where I spearheaded the launch of the Kindle subscription in France and Prime Reading in three countries.
I've had experience as both an employee and a service provider for top publishing firms in France. My role involved elevating their online sales and modernizing their traditional marketing strategies for a more digital approach.
I am the founder and CEO of a consulting agency that assists clients in driving growth and revenue while optimizing the customer lifecycle. My approach combines creativity and data-driven insights to develop effective, sustainable strategies."
Defined key performance indicators (KPIs) aligned with the company's goals and established a data collection and analysis framework. Guided the growth strategy by creating and executing plans that supported the company's long-term vision and sustained success. Oversaw the recruitment process for the marketing team, bringing in skilled professionals who significantly contributed to achieving objectives.
I create the digital change management strategy for Albin Michel, structuring the team and develop strategic objectives to strengthen our presence on the web while creating a data driven decision making culture. Manage a team of 4: Product managers, Product manager assistant and Designer.
Created an innovation lab in Barcelona dedicated to Product Innovation Strategy. I was responsible for the lab success, overseeing the office and the team. Owned the product roadmap and developments, rebuilt Acquisition strategy and developed new business models. Hired and managed a team of 3: Developer, Designer and Content Manager.
Monitored the customer lifecycle strategy to improve conversion, engagement, retention and reactivation of customers on betsson.com. In charge of the VIP revenue. Managed a team of 15 people.
Prioritized developments on the games platform and provided effective collaboration between the product development team and the management: 25M members, 150k Daily active users, 20M€ revenue. Trained by a certified company to scrum method and product owner role. Managed a team of 2 Marketing Managers, and 4 developers.