At Asana, I focused on driving customer success and long-term value for enterprise clients across the Midwest. I worked closely with key accounts to ensure seamless onboarding, maximize product adoption, and align Asana’s solutions with their strategic goals. By nurturing strong client relationships and identifying opportunities for expansion, I contributed to both customer retention and revenue growth. My efforts helped solidify Asana’s position as a trusted partner, driving measurable outcomes and fostering loyalty among major enterprise customers.

George Trakas
Business Consultant
Bio
My sweet spot is working at the intersection of SaaS, strategic planning, and customer success—where tech meets human connection. From complex B2B sales cycles to brand positioning and post-sale account growth, I’ve led initiatives that drive adoption, retention, and measurable impact.
Expertise
Branding
Over 15 years of Employment Branding experience working with the likes of Samsung, Toyota, L'Oreal, Macquarie, and Zurich Insurance. Maximized investment in order to attract top talent and be a top employer worldwide.
Mindset coaching
Having worked the majority of my career in the States with International clients, mindset shift is how you become successful in sales and marketing. Going into your life with a clear mindset can set you up for success.
Personal branding
Coaching individuals to be their strongest self both professionally and personally. By building a step by step plan to increase your personal brand, individuals have been able to see immediate results within their lives.
Social media
Ever wonder how to harness your own social media for business, well I am your man! I have been harnessing my personal brand to become an influencer on Instagram. Let me walk you through building your niche and utilizing social media to the fullest!
Toolkit
Hubspot
2 years of experienceWas responsible for setting up Hubspot CRM for several start-ups in EMEA to streamline their conversion. I have worked with small to large organizations to maximize their investment in this tool.
LinkedIn
2 years of experienceAfter working for LinkedIn for 9 years, I can help you maximize your LinkedIn profile from a personal and professional way. I have assisted individuals and organizations through this transformation.
Experience
- Enterprise Software

LinkedIn
Sr. Solutions Consultant-Global AccountsEver wonder what it would be like to have a cohesive brand strategy for both your employment and consumer brand, well that's where I fit in. As a Sr. Solutions Consultant, I help Fortune 500 organizations bring to life what it's like to work and be an employee at their organization. I focus on clients based in Europe or Asia working on their North American Solution Strategy to ensure high quality campaigns as well as ensuring that the brand within the North America Market mimics that of the HQ Market. My role entails evangelizing, creating, and socializing employment branding through a variety of different media tools to help these top global organizations reach their target audiences. I work with my team of internal stakeholders to build a client-centric approach for solving each organizations hiring or attraction problems. Throughout my time in my role, I have led the creation of marketing materials used in various workshops (webinars, content marketing workshops, C-suite strategy sessions). In addition to creating meaningful relationships, I grew campaign media from a $1.7M business in 2014 to a $9M book of business in 2019 while exceeding quota 6 years in a row. Some of the partners I worked with are: Macquarie, Philips, Diageo, Toyota, Samsung Electronics, Sanofi, Unilever, Genentech, Nestle, Farmers Insurance
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