VP marketing | Growth advisor | B2B SaaS enthusiast
Hey there š, I have 10+ years of experience as a marketing leader for B2B scale-ups like Odoo, Proxyclick, LIZY and Witco. I'm passionate about helping SaaS companies identify bottlenecks, unlock new opportunities, & build a sustainable growth engine. I love to talk about: ā Go-to-Market strategy ā Building your marketing foundations ā Building and leading a marketing team ā Setting up an outbound strategy by leveraging intent signals ā Identifying your growth levers ā Empowering your team with the right structure, frameworks, and processes ā Implementing the right OKRs that are aligned with your company and department objectives ā Turning your website into your most important marketing asset
I have built and led multiple marketing teams (Proxyclick, LIZY, Witco). These experiences involved challenges, from establishing the foundations of an early-stage SaaS marketing organization to the recruitment, empowerment, and mentorship of marketing professionals.
I think the website is by far the most important marketing asset. A lot of my past experiences included working on the right positioning, copy, UX, and design, in order to increase conversion rate and ultimately generate more revenue.
I can help you define your marketing strategy, tactics and team structure based on your go-to-market motion (sales-led, product-led, marketing-led, hybrid).
Growth is a mindset: it's about generating revenue from different experiments that can impact any stage of the customer journey (from acquisition to activation to revenue). I can advise on how to set up a growth strategy, build a growth team and execute growth sprints.
Product marketing is about understanding your audience first, then your product. I can advise you on how to capture customers insights (customer interviews, leveraging your data, user testing) and turn them into meaningful outputs for your different teams (marketing, sales, customer success, product)
Advanced expertise with CRM Setup, marketing and sales modules, advanced workflows, integration with third-party tools, Hubspot CMS, setting up reporting and dashboards
Experience setting up product tours and tooltips, advanced workflows, website chatbots, outbound messages (emails, in-app, mobile), personalized checklists
Witco is the office companion that helps collaborators carry on with their day when they are working on-site, providing them a premium working experience, helping them be more productive and connected with their colleagues.
LIZY is the first 100% digital leasing company in Europe - where I led the marketing department for 1 year. The company raised $40M during my tenure there.
I joined Proxyclick right after their Series A in 2017, where I built and led the marketing department from scratch first as Head of Marketing then as VP of Growth. The company has raised a $15M Series B and 10X their revenue by the time I left the company after 4 years.