Gennady Lemud
Marketing Advisor & Mentor | Fractional CMO
By far some of the best advice I've received on GM so far. He understood the problems, took time to review my website, and gave me honest feedback. Looking forward to discussing things further.
Gennady’s enthusiasm and deep marketing expertise were incredibly valuable. He took the time to thoroughly understand our current strategies and provided tailored, actionable recommendations based on his extensive knowledge. Thank you for the insightful session—I’d love to reconnect in the future!
Gennady was incredibly insightful and provided valuable strategic advice on content marketing and positioning for Early Bird. He emphasized actionable steps for building a content-led strategy, refining our brand, and targeting the right audience. His guidance on leveraging video content and LinkedIn to maximize reach was particularly helpful. Overall, a productive and motivating conversation. Highly recommend!
Bio
Hi, I am Gennady, and I am a senior marketing professional with an extensive and prolific career covering both the agency and brand sides. More recently, I held senior marketing roles, on the brand side, in biotech, software development, health and wellness, and financial services. In the past, I produced a variety of work for other industries, on the agency side. I am a big supporter of startup movement, and act as a mentor to startup founders in the Entrepreneurs Roundtable Accelerator in NYC. Also, for over two years, I've been attending startup pitches for a reputable angel group in NYC. Before pursuing a career in marketing and completing my MBA, I studied visual arts and design. For a while I was a practicing artist represented by a number of art dealers and galleries. Curiosity and creativity are two things that I value and appreciate a lot. While I always enjoy an opportunity to engage in a creative process artistically, I price no less creativity in business. Today I find an important creative outlet in marketing, in its various forms. Being a mentor offers an incredible opportunity to be creative, to share my knowledge and to engage with and contribute to numerous important creative processes with a variety of startups. While my main goal is to help to solve strategic and tactical issues, I also learn from and always appreciate a multitude of personalities and incredible abilities of the founders and their teams.
Expertise
Advice on funding
Over the years, I have set through hundreds of pitches, and helped numerous startup founders to improve their pitch decks. I will be happy to review your pitch deck and provide my opinion on how it can be improved to maximize your chances of getting the funding that you are competing for.
Content marketing
Over a decade of content marketing experience within startup, scaleup and enterprise markets, in B2B, B2C and B2B2C categories. From content marketing strategy to tactical execution and deployment, I will be happy to help you to assess your content marketing needs, optimize your execution abilities and maximize your content marketing value.
Customer success
I believe that marketing plays big role in customer success and make significant contribution to delighting customers. Having experience in companies where marketing and customer success teams had consistent and productive interactions, and in those where the respective teams where siloed, I can attest to a big difference in outcomes. Will be happy to discuss and help you to troubleshoot the aspects of marketing involvement and support of your customer success team.
Email marketing
Over 8 years of hands-on and management experience in email marketing within startup and scaleup spaces, in both B2C and B2B market categories. Experience includes email marketing strategy development, campaign development and implementation, technology selection, A/B testing, customer segmentation, campaign analysis.
Go to market strategy
Significant experience (over 6 years) with GTM for biotech hardware and software products, and services in health and wellness space for both general and niche markets in B2C and B2B categories.
Product market fit
8 years of involvement and management of product market fit analysis in biotech, software, health and wellness and other industries, including various forms of market research, product testing, focus groups and more.
Toolkit
Monday
8 years of experienceProject development and management, including GANTT charts and automations. Team collaboration including external consultants and contractors. Brainstorming using docs, and more.
Facebook
13 years of experienceIn my marketing toolkit, Facebook and Instagram have been very important marketing platforms. I've employed Facebook and Instagram as marketing channels for organic traffic, community building, content marketing and paid traffic/ads for brand development, product marketing, influencer marketing and more. These platforms are evolving and changing, but some of the main principles that influence their effectiveness, as powerful marketing tools, stay relevant. I am happy to share what I've learned.
Mailchimp
8 years of experienceFrom the time I first opened our corporate account with MailChimp in early 2019, I have watched this product get better and more powerful every year, while remaining very cost-effective. From newsletter and company news distribution to specific GTM marketing campaigns and those focused on converting prospects into customers, and simple automations like abandoned cart notifications, my team and I made serious efforts to maximize the value of MailChimp as email marketing platform.
Wordpress
13 years of experienceMy experience with Wordpress ranges from website design and development to e-commerce, and implementation of various useful WP plugins and external applications via their respective APIs.
Industries
Advertising
Over a decade of overall advertising experience in both traditional (print, TV, radio, experiential) and digital (Facebook, Instagram, Pinterest, LinkedIn, GoogleAds, YouTube) media formats. Hands-on and management experience with creative development, production, budgeting and cost/benefit analysis.
Product Design
Significant experience in managing product design initiatives, including budget responsibility, for biotech (hardware and software) and software scaleups.
Biotechnology
Extensive experience with biotechnology hardware, software (app development and deployment) and adjacent services, including next generation and new product development, go-to-market strategies, branding and marketing mix.
Affiliate Marketing
In two of my roles, I was extensively involved with affiliate marketing channel, both strategy development and execution. I hope that what I've learned from my experience can be beneficial to you in avoiding costly mistakes and in building and growing a successful affiliate marketing channel.
Neuroscience
During my work at Vielight Inc, I have learnt a great deal about the diverse neuroscience space. I had various opportunities to work with well-respected neuroscientists in academia and research, learnt a lot about the markets for applications of neuroscience-based products, including research and clinical studies. I was involved hands-on in marketing research studies to drive enrolment of participants. I developed marketing content based on the studies progress and outcomes, and much more.
E-Commerce
WooCommerce has been the primary platform that I worked with during my 5-year experience with e-commerce. My angle on e-commerce has always been that of marketing with a primary focus on the quality of customer/user experience, as well as on the page SEO to maximize the discoverability and ranking. I will be happy to discuss your needs for e-commerce, and help you with the issues that you are facing, and hopefully with avoiding other ones.
Brand Marketing
Brand marketing has been a prominent focus of mine during my career. With experience in both the agency and the brand sides, I think that I can offer relevant and valuable discussion to help you with your brand marketing needs from strategy development to tactical execution.
Wealth Management
My wealth management experience is extensive and dual. On the one hand I served welsh management clients on the agency side, as well as on the large brand side, on the other, I spent 5 years as a wealth manager myself, learning "the ropes of the trade in the tranches", attaining a CIM designation, and growing my book of business. I have a soft spot for this field and will be happy to discuss your marketing needs whatever it is your product or service for this industry.
Life Science
I had an exciting opportunity to work for a bootstrapped startup in the life science space, with unique and creative biotech devices. In the spirit of an agile environment, I had to wear many hats with my sleeves rolled up, learning a lot about the business of life sciences on the go. There were amazing opportunities to extend my marketing and business development skills into biotech product development, both hardware and software, as well as into clinical trials and research areas.