Gaia Renna

As a Full-Stack Growth Marketer, I have designed and led digital growth strategies that significantly increased lead generation and improved conversion rates. My experience spans the full marketing spectrum — from SEO, paid media, and content marketing to CRM optimization, user experience, and partner enablement — supporting teams and networks in driving lead generation, customer acquisition, and retention. Today, alongside my corporate work, I collaborate with entrepreneurs and early-stage startups, helping them transform ideas into actionable strategies that accelerate sustainable business growth.

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  Branding

  I support brands in defining their identity and translating it into strategies that drive growth. By aligning messaging, visuals, and digital touchpoints, I help businesses strengthen visibility, trust, and long-term performance.

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  Content marketing

  My approach to content is always growth-oriented. From SEO articles and email flows to social campaigns and landing pages, I create content with a clear purpose — to attract, engage, and convert. Every piece is backed by data and strategy, designed to strengthen visibility and support business growth.

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  Demand generation

  I focus on demand generation strategies that create awareness, attract the right audience, and turn interest into action. By combining content marketing, paid media, SEO, and automation, I build full-funnel campaigns that drive qualified leads and long-term growth.

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  Growth marketing

  Full-Stack Marketer with 8+ years in B2B growth. At Bird Control Group, I helped scale the company from startup into a profitable business, boosting lead generation by 800% and achieving a 3% lead-to-customer conversion rate. I drive results across SEO, paid media, CRM, and Social Media, supporting a worldwide distributor network. Alongside my corporate work, I partner with entrepreneurs and early-stage startups to turn their ideas into actionable strategies that drive sustainable growth.

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  Marketing automation

  I love using marketing automation to make growth feel seamless. With tools like HubSpot, I design smart workflows that nurture leads, personalize communication, and enhance every step of the customer journey — from first interaction to lasting relationship.

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  Partner marketing

  I work closely with global partners and distributors to strengthen digital visibility and generate qualified leads. Through co-branded campaigns, shared content strategies, and performance tracking, I help partners align marketing goals with business growth — creating value on both sides of the collaboration.

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  SEO

  I use SEO as a strategic growth driver — combining technical optimization, keyword research, and content strategy to boost visibility and attract the right audience. From on-page improvements to long-term content planning, my focus is on building sustainable traffic that converts.

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  Social media

  I manage social media strategies that build brand authority and drive engagement across B2B audiences. From content planning to paid campaigns on LinkedIn, Facebook, and Instagram, I create posts that align with the company’s goals and brand identity. My approach blends data-driven insights with authentic storytelling to grow awareness, generate leads, and strengthen community relationships.

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  Canva

  9 years of experience

  In a startup, you learn to wear many hats — and Canva became my secret design weapon. From ad creatives to social media posts, I’ve used it to craft visually engaging content that aligns with brand identity and performance goals. It helped me look like a designer, even when I wasn’t one.

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  LinkedIn Sales Navigator

  9 years of experience

  In the early startup days, LinkedIn Sales Navigator was one of my go-to tools for B2B lead generation. I used it to identify decision-makers, build targeted outreach lists, and help the sales team turn connections into real business opportunities.

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  Google Ads

  9 years of experience

  I turn search intent into business impact. Through Google Ads, I craft data-driven campaigns that capture the right audience at the right moment. From keyword strategy to ad copy and conversion tracking, I focus on maximizing ROI and lead quality. My approach combines analytical precision with creative messaging — ensuring every click counts across B2B and global markets.

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  Ahrefs

  9 years of experience

  I use Ahrefs to turn insights into strategy. From keyword research to backlink analysis, I build SEO frameworks that strengthen visibility and authority. My approach blends technical optimization with content strategy to boost organic growth and drive qualified B2B traffic.

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  Facebook

  9 years of experience

  Who said Facebook isn’t good for B2B? I manage high-performing campaigns that turn data into growth. By refining targeting, creatives, and conversion funnels, I generate high-quality leads and measurable results across industries — from agriculture to commercial and renewable sectors.

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  Google Analytics

  9 years of experience

  I use Google Analytics to understand what drives results. By tracking user behavior and campaign performance, I turn data into clear actions that improve SEO, ads, and customer journeys — making every click count.

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  Hotjar

  9 years of experience

  I use Hotjar to understand how people interact with websites — turning heatmaps, recordings, and surveys into actionable insights. By analyzing user behavior, I identify friction points and optimize pages for smoother experiences, stronger engagement, and higher conversions.

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  Hubspot

  9 years of experience

  I managed the full migration from SharpSpring to HubSpot, leading the project end to end. By integrating data from sales, marketing, and customer support, I built a unified CRM ecosystem that enhanced automation, lead nurturing, and customer insights throughout the journey.

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  LinkedIn

  9 years of experience

  LinkedIn has been one of my strongest channels for B2B marketing and lead generation. I manage both organic and paid strategies — from thought-leadership content and company updates to targeted ad campaigns that reach decision-makers. My focus is on building brand authority, nurturing professional relationships, and turning engagement into qualified leads that align with business goals.

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  Wordpress

  9 years of experience

  In a startup, you can’t always afford fancy tools — so you make the most of what you have. Using WordPress and Elementor, I’ve built high-converting B2B landing pages focused on clarity, speed, and results.

• https://www.linkedin.com/pulse/what-playing-gigs-front-audience-taught-me-marketing-gaia-renna-q4mff/?trackingId=0xV2I5qEQ1KwVUVXOczfiw%3D%3D