Gabriella Araújo

**The common theme across all my roles at Google? Scaling.** At Google, I led Product and Growth Marketing for products such as Search Ads, YouTube Ads, Hardware and Android. I was part of the early days of Google Hardware, where I worked on several complex product launches and new markets expansion. Going from thousands of phone to millions of phones sold in Europe. I also spent 6 months working on a climate tech project as a Google.org fellow— the product we built helped several thousands of SMBs measure emissions for free. **From VPs to VCs. You've got to get them invested.** Since the early junior days at Google I managed multi-million budgets, but at the same time I was involved in scrappy/startup-style projects. There was a lot of experimentation and piloting things. I didn't have to ask VCs for money, but I certainly had to keep my VPs invested and happy. And I can tell you– they think in similar ways. As a product marketing manager, you have to be really good at crunching numbers, driving user-centric product excellence, telling compelling stories and creating sounding strategies to make your launches a success.

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  Growth marketing

  At Google, I led Product and Growth Marketing for products such as Search Ads, YouTube Ads, Hardware and Android. I was part of the early days of Google Hardware, where I worked on several complex product launches and new markets expansion. Going from thousands of phone to millions of phones sold in Europe. I also spent 6 months working on a climate tech project as a Google.org fellow— the product we built helped several thousands of SMBs measure emissions for free.

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  Google Analytics

  13 years of experience

  Generalist experience. I would not consider myself a super expert user of any tool. My role wasn't about managing any specific tool. And while at Google, most tools were internal.