
Gaby Fernandez Scala
PR & Communications
Bio
The last few years found me working with entrepreneurs and investors to promote innovation and build strong startup communities. First in Latin America, then in Europe and Asia. At present, I am curious about everything related to startups, social entrepreneurship, and innovation-driven initiatives.
Expertise
Advice on funding
I've scouted companies for different investment and accelerator programs for the last 6 years. If you need help with fine-tuning your pitch (I've screened + 2000 pitch decks) or navigating the VC/Accelerator landscape, I'm here to help you.
Content marketing
I can help whether you need help with your strategy or feedback on existing content. Since great writing isn't enough, I can help you find and review a framework that works for your business
Copywriting
Storytelling is a huge part of your business and I can give you advice on how to tell better stories with the resources you already have. Understand how to put the right message in headings and body copy.
Public relations
Advice on how to craft the right story and get PR coverage for small companies. How to build credibility, reach out to the right journalists and plan your PR strategy. Identify your objectives, define your message, find what you can share that is newsworthy and relevant. Perfect your pitch and your press kit to make sure it conveys the right message without overusing your selling points.
Remote work
After 8+ years working remotely and managing remote teams, I've put together a field guide for anyone looking for actionable insights. There is no magic potion but there are a number of small things that, if done consistently, can help entrepreneurs thrive in remote work.
Toolkit
Asana
11 years of experiencePlease note that I prefer ClickUp over Asana (but not listed here :) ). Pricing for ClickUp is also better for smaller companies since it allows access to the core features and unlimited tasks.
Mailchimp
13 years of experienceGood old reliable Mailchimp is great for anything ranging email campaigns to landing pages. Newsletters and email campaigns are some of the most direct ways to reach out to your audience so don't overlook them.
Trello
9 years of experienceA good project management tool that works well for early-stage companies. Please note that I prefer ClickUp over Trello (but not listed here :) ). Pricing for ClickUp is also better for smaller companies since it allows access to the core features and unlimited tasks.
Industries
Consumer Goods
I have spent the last three years working in communications and marketing for investment companies working with consumer goods brands in the US, Europe, and Asia.