Fung-Lin Wu

Director of Retention Marketing @ MongoDB | Growth Marketer | Ex-Datadog, Ex-DigitalOcean

New York City, United States (-05:00 UTC)Englishfrom Hsinchu, Taiwan
$50 / hour
15min30min60min
Available
10
Sessions
4.96
Rating
Expertise
Venting frustration

I can serve as a mentor for you to listen and find solutions on the challenges that you and your company are facing as it relates to people management, marketing strategies, job search, or personal career development.


Growth marketing

Let's identify marketing channels to acquire and retain customers, develop retention and lifecycle marketing strategies and metrics, and talk through the challenges your company has.


Marketing automation

Chat about how different marketing automation tool differs (Marketo, Hubspot, Pardot), how you should use it, what's the right structure to building it out, and how you should roll it out within the company.


Email marketing

I can help with editing your B2B email copy, brainstorming email tests, analyzing email metrics, developing nurture strategy, identifying how to roll out nurtures, and finding areas of opportunities.


Mentor Toolkit
Trello
7 years of experience

Learn how to manage your team's initiatives and tasks using Trello Project Management board to set the team up for success. I can also talk through how I've used Trello in the past to manage our team meetings and make sure we are working towards our OKRs

Marketo
7 years of experience

I am a Marketo expert and can help with implementing and rolling out the tool. Happy to chat about the best way to set up Marketo for your marketing team's success.

Director of Retention Marketing
MongoDB
New York City, United States
- present

Responsible for developing the company's strategy through a user's activation, onboarding, engagement, retention, and resurrection. Focused on user's post-registration journey with us across multi-channel.

B2B
SaaS
Senior Manager, Lifecycle Marketing
DigitalOcean
New York City, United States
-

Implemented customer lifecycle program aimed at driving product usage and adoption. Managed and oversee the company's email marketing nurture strategies.

Startups
B2C
B2B
Web Hosting
Head of Demand Generation
Managed by Q
New York City, United States
-

Managed all acquisition channels to drive company's top-of-funnel leads: • Google Ads • BingAds • LinkedIn Ads • Facebook Ads • Direct Mail • Events • Cost per lead campaigns • Sponsored email and content

Real Estate
Startups
B2B
Manager, Marketing Analytics and Operations
Datadog
New York City, United States
-

Built out company's first marketing attribution channel based on cohort analysis to understand channel performance and payback period. Also built out the company's marketing operations team which was responsible for the Marketo instance.

Startups
B2B
SaaS
MBA Intern, Product Marketing Manager
Microsoft
Seattle, United States
-

Developed a social media dashboard to help analyze how different blog and social media channels are performing on a monthly basis.

B2C
B2B
Digital Marketing Analyst
Progressive Insurance
Cleveland, United States
-

Managed the company's $20M SEM account which accounts for 20% of the company's sales. Primarily worked in Google Ads and Bing Ads to identify top keywords and to optimize for spend.

Other
B2C
B.A.
University of Michigan - Ann Arbor
-

Major in Economics and Political Science; Minor in Criminal Justice

MBA
Columbia Business School - Columbia University
-

Attended Columbia Business School with a summer internship at Microsoft Corporation.

Marketo
Marketo

Marketo Certification in 2016

Tableau
Tableau

Certification in 2012

Reviews (6)
Foti Panagiotakopoulos
1 session
22 Jan 2021

Excellent call! Chatted about growth team dynamics, delegation, product analytics, and quite a bit more!

André Hammen
1 session
19 Oct 2020

Fung-Lin is an amazing mentor, she know her stuff inside out. Was a real pleasure to learn something today.

Vijay Chakilam
1 session
12 Oct 2020

Fung-Lin was friendly and responsive. We had a great discussion and she had a lot of insight into Marketing Automation systems and their functionalities.

Jiten Madia
1 session
15 Sep 2020

It was great talking to Fung-Lin Wu. She helped navigate the issue and even offered a follow up if need be. Thanks a lot.

Stéphane Recouvreur
1 session
3 Sep 2020

I really enjoyed my session with Fung. She quickly understood my problem and was able to provide great suggestions. She is also very knowledgeable about Marketo.

Cordell Rudolph
1 session
1 Sep 2020

Fung-Lin was awesome really gave me great advice on how to edit my cover letter and resume. Gave me some great interviewing tips and talked me through how I can politely ask about salary ranges. It's great to get a fresh eye on your resume/cover letter.