Florian Frese

👋🏼 Hi, I’m Florian! I’m here to help you scale your B2B marketing efforts, tackle complex growth challenges, and build strategies that drive real results. With over a decade of experience growing startups, scale-ups, and global operations across APAC, Europe, and North America, I bring hands-on expertise to help you unlock your next phase of growth. About Me ▶️ Startup Builder: Co-founded a social networking app that gained 50,000 users, earned Apple’s “App of the Day” recognition, and secured six-figure funding. ▶️ Scaling Success: Built the marketing team at Container xChange from scratch, scaling it to 25 members and driving $15M ARR through content-driven demand generation, PR, and data-led strategy. ▶️ Marketing Leadership: Currently leading marketing for Docplanner Germany, where I’ve doubled patient traffic, reduced acquisition costs by 50%, and grown marketing-sourced revenue to over 50%. What I Can Help You With 🚀 Demand Generation: Proven strategies to build scalable campaigns that drive pipeline, revenue, and measurable ROI. 📈 Marketing Strategy: Clear, actionable plans to align marketing efforts with business goals and maximize impact. 🤝 Customer Marketing: Retain, expand, and turn your customers into loyal advocates to unlock new growth opportunities. 📬 Lead Nurturing: Design workflows and personalized campaigns to convert leads faster and drive sales efficiency. 👥 Team Building: Hire, structure, and scale high-performance marketing teams that deliver global impact. 💡 LinkedIn Marketing: Build personal or company thought leadership, grow your audience, and drive inbound opportunities. 🖋️ Content Marketing: Create content strategies that educate, engage, and generate consistent inbound leads. 📰 PR & Brand Awareness: Craft data-driven campaigns that secure media coverage and position your brand as an industry leader. 🎯 Career Growth: Navigate career transitions, step into leadership roles, and develop the mindset and skills to succeed. Why Work With Me? I’ve helped startups like TradeLink, Metalshub, and Boxhub scale their marketing functions, drive demand, and achieve transformational growth. Whether you’re building marketing from scratch, scaling globally, or refining your strategy, I have the expertise to help you succeed. Let’s connect! Book a free call on GrowthMentor, and let’s take your marketing to the next level. 🚀

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  Building a team

  I have built a global team of 25 marketers and SDRs across demand generation, content marketing, PR / Brand and product marketing as the first marketer at Container xChange. Now took on a new team at Docplanner that I've completely restructured. I can help you with discussing org charts, writing scorecards and creating systems (from setting goals to OKRs, performance reviews and weekly management) to manage the team efficientyl.

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  Content marketing

  I am a big believer in content marketing to fuel the demand generation engine. I have vast experience growing a B2B blog from 0 to almost 100k monthly readers and 30% of overall MRR contribution. Data-driven content is a great tool to grow brand awareness and generate leads. I have used it in the past to publish high-quality reports and press releases that got us to >500 clippings per month in industry magazines and publications like the WallStreetJournal, Bloomberg and The Economist.

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  Email marketing

  I have rich experience using Hubspot for 1-shot emails and automated email workflows (both on demand generation and customer marketing side), database segmentation and content generation for the different lifecycle stages of a lead or customer. I can advise you on all things email marketing, starting from growing your database to challenging your strategy.

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  Go to market strategy

  Have been part of GTM teams that include product, sales, CS and marketing to launch products and features big and small. Starting from analyzing the marketing, coming up with the messaging guide to building the launch campaign and getting the entire team behind it. Many companies forget the testing when it comes to their GTM-strategy. If you work with me we will launch smaller experiments to back your GTM-strategy with real data.

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  Product marketing

  I have great experience when it comes to the intersection of product and marketing / sales. I can help you with preparing workshops to define your positioning statement and help you drive the results into the entire organization based on a messaging guide. I've hired and led product marketers at Container xChange --> if you want to start your product marketing function I can help you with strategy, scorecards and the hiring process.

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  Public relations

  One of my strongest areas, having built PR for two companies using data, surveys and CEO positioning as the main drives to building a brand and getting to hundreds of clippings per month (including WallStreetJournal, Bloomberg, The Economist). I can help you set up an operating system to create awareness using PR consistently that includes content planning, data, tools, send-outs ... all the way to measuring PR.

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  Social media

  If you need help with running a corporate influencer program, position your CEO on LinkedIn or using it as an active sales channel -- you found the right guy. I did exactly do that already multiple times with big success. From defining topics to producing content, getting people excited and motivated so they stick to it ... all the way to measuring success and turning awareness on LinkedIn into revenue.

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  Hunter

  9 years of experience

  We built an efficient outbound process from scraping leads to enriching data with email addresses to fuel the sales team with new leads. Using Hunter helps you find the right contacts and I can help you with designing a process around it.

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  Typeform

  9 years of experience

  I have built many advanced Typeform flows that e.g. include payment options, integrations with Zapier and conditional logic for contracts and lead generation.

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  Zoominfo

  9 years of experience

  Can help you with ZoomInfo and similar databases such as D&B, Apollo ... as we compared all of them throughout the years to build our outbound lead list.

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  Cision

  9 years of experience

  I've been using Cision to build and manage lists of journalists across segments, send out press releases and track success of our work using custom dashboards.

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  Hubspot

  5 years of experience

  My team and I live in Hubspot (website, email automation, chat, deals ... ) and using it on a day to day basis. When it comes to workflows, sending out emails using smart rules, building lists or analyzing success of your campaigns on HS you can reach out to me.

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  LinkedIn

  9 years of experience

  I can help you with all things organic and paid on LinkedIn, from setting up a corporate influencer account, to CEO positioning and running LinkedIn ads to generate leads (demo requests).

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  Pipedrive

  9 years of experience

  Established Pipedrive at my previous company and used it for 3 years as the main CRM. Very good knowledge when it comes to setting up stages, deals and properties as well as connecting Pipedrive to your website, email automation or Google sheets.

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  Semrush

  9 years of experience

  I can guide you through SEMrush as we have used it in the past to analyze success of our content, find keywords for new articles and improve existing content based on SEMrush data.

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  Trello

  7 years of experience

  Using Trello as our project management system and can help you with the setup, design of your projects as well as automations / power-ups to make sure your team actively uses it.

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  B2B

  Spent my entire professional career in traditional B2B industries: (1) in container logistics to sell to freight forwarders, carriers, container traders and leasing companies and (2) in healthcare to sell our B2B SaaS solution to doctors.

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  SaaS

  I was the first marketer at B2B SaaS company Container xChange and now working for SaaS company Docplanner. Big experience when marketing / selling to small and medium sized companies across Europe, ME, Asia and the US.

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  Transportation

  Spent 5 years of my career building a great start-up / scale-up in the logistics space. Created content, managed events, PR .... for the container logistics industry.

• https://www.linkedin.com/pulse/linkedin-unlocked-guide-boosting-your-companys-online-florian-frese-qbe8e/
• https://www.linkedin.com/pulse/chatgpt-b2b-marketing-custom-instructions-prompts-plugins-frese-v3xfe/
• https://www.linkedin.com/pulse/b2b-saas-growth-when-how-bring-your-first-marketer-florian-frese-bpr6e/
• https://www.linkedin.com/pulse/breaking-down-silos-achieving-sales-marketing-alignment-florian-frese/
• https://www.linkedin.com/pulse/cracking-code-annual-planning-startup-founders-b2b-marketers-frese/