Filippo Stefanelli

▶️ LEADERSHIP: Establish global marketing and customer experience teams from scratch, lead go-to-market strategy in APAC and MENA, increase customer base, share of wallet, and reduce churn. Direct million-dollar marketing budget with full P&L responsibility. Cultivate and coach 6 direct reports, recruit and hire ~20 marketing, growth, partnerships, and direct sales staff, and influenced team of ~35 in the customer experience department. ▶️ PROFESSIONAL HIGHLIGHTS: ▪ Generated 170% compound annual growth rate (CAGR) of the user base and 30-fold increase in Assets Under Management through integrated brand and performance campaigns based on country-specific insights. ▪ Built multi-country go-to-market strategy, led centralized and local brand building, and ensured global strategy and local implementation across digital, social media, press, video, out-of-home, events and CRM. ▪ Obtained multiple tier-one media placements and increased organic traffic to owned media by pitching journalists compelling narratives around financial inclusion and economic trends. ▪ Launched StashAway podcast and created EdTech on-demand platform to educate and retain investors. ▪ Achieved low attrition rate in marketing, sales, and customer experience teams by promoting a collaborative, supportive, people-first environment.

▶️ LEADERSHIP: Co-founded and developed the integrated advertising agency NT Next, shortlisted for a Webby Awards. Demonstrated rapid organic growth and immediate profitability of the bootstrapped business. Maintained full autonomy over account portfolio, strategic and P&L decisions, coordinated 7 direct reports, and supported recruitment, hiring, and coaching needs. ▶️ PROFESSIONAL HIGHLIGHTS: ▪ Supervised global TV commercial campaigns, coordinated 30+ crew members as executive producer and identified international growth opportunities for consumer packaged goods (CPG) clients. ▪ Achieved multiple-year contracts with highly sought-after customers and maintained these client bases for 10+ years. ▪ Hired, coached, and supported key account managers, department leads, and 20+ employees, achieved success by establishing sales procedures and routines with focus on client-centricity, and maintained close to 0 employee turnover. ▪ Designed and presented 20+ workshops on brand positioning and persuasion, delivered them to non-profit organizations and corporate customers up to audiences of 150 people to increase agency brand awareness and subsequent sales pipelines.