Filipe Castro Matos

I’ve been in the startup game for over a decade, working across B2C and B2B startups in industries like eCommerce, SaaS, Manufacturing, Pet, and Fintech - including building my own startup early in my career. Along the way, I’ve led marketing teams, run viral growth experiments, and helped founders bridge the gap between building and growing. My expertise lies in crafting solid Go-to-Market (GTM) strategies from the ground up. I love working with founders to help them find their first customers, validate traction, and turn early chaos into structure that scales. Today, I work as a Fractional CMO, mentoring and advising early-stage, product-led startups on how to build and execute effective GTM strategies through hands-on support and structured frameworks. I’m also a mentor at Techstars, Unicorn Factory Lisboa, Ignyte, Culttech Accelerator, and GrowthMentor, where I get to do what I enjoy most - helping entrepreneurs navigate the ups and downs of launching and scaling their ventures.

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  Branding

  In Branding, I'm all about making your business shine like a beacon in a sea of competitors. I go deep into what makes your brand unique, crafting a compelling story that resonates with your audience. From logo design to messaging consistency, I ensure every touchpoint reflects your essence. I work on brands that not only stand out but also connect authentically with your customers, building lasting relationships along the way.

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  Building a team

  I bring people together like puzzle pieces to create something greater than the sum of its parts. By understanding each team member’s strengths and fostering collaboration, I cultivate a dynamic and supportive environment. From recruitment to team development, I ensure everyone feels valued and motivated. My end goal is to build a team that not only achieves goals but enjoys doing it together.

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  Email marketing

  I have extensive experience in Email Marketing, helping businesses connect with their audience in a meaningful way. By crafting compelling emails and using smart segmentation, I ensure your messages hit the right inboxes at the right times. I focus on boosting open rates, click-throughs, and conversions, turning your email list into a powerful growth tool. My goal is to make your email campaigns not just effective, but also engaging and fun for your audience.

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  Go to market strategy

  With deep expertise in Go-to-Market strategy, I drive business growth by aligning product offerings with market demands, optimizing sales and marketing channels, and ensuring seamless market entry. My approach focuses on identifying target audiences, crafting compelling value propositions, and leveraging data-driven insights to maximize impact. I transform strategic visions into actionable plans, ensuring successful product launches and sustainable market presence.

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  Growth marketing

  As an expert in Growth Marketing, I help businesses scale up quickly and effectively. By combining creative strategies with data-driven insights, I find the best ways to attract and retain customers. From optimizing your digital presence to running targeted campaigns, I focus on what works best for your growth. My goal is to turn potential into performance, ensuring your business doesn’t just grow but thrives.

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  Idea validation

  I specialize in Idea Validation, helping you make sure your ideas are ready for the market. Using smart methods to test and refine concepts, I cut down on risks and boost potential. I dive into market research, gather customer feedback, and check out the competition to give you insights you can act on. My goal is to speed up the innovation process, so only the best ideas move forward.

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  Product marketing

  In Product Marketing, I'm your go-to for making your product shine bright. I dig deep into its features and benefits, then craft messages that speak directly to your target customers. From killer launch strategies to ongoing promotion, I ensure your product gets the spotlight it deserves.

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  Klaviyo

  5 years of experience

  I set up and used Klaviyo in two different startups, utilizing it as our CRM and email system for marketing and automated emails. This involved configuring complex workflows, segmenting audiences for targeted campaigns, and analyzing performance metrics to optimize our strategies. By integrating Klaviyo with our e-commerce platforms and other tools, we streamlined our customer communication processes and significantly improved our engagement and conversion rates.

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  Miro

  3 years of experience

  I have extensive experience using Miro, having implemented and leveraged this collaborative online whiteboarding platform in various projects across multiple startups. Miro has been instrumental in facilitating brainstorming sessions and strategic planning.

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  Notion

  3 years of experience

  I have extensive experience using Notion, having implemented and utilized this all-in-one workspace tool in various startups to enhance productivity and organization. Notion has been a game-changer for managing projects, documenting processes, and fostering team collaboration. I used its versatile features to create structured databases, detailed wikis, and dynamic task lists, allowing teams to stay aligned and organized.