Ferdinand Goetzen

I've spent the last 10 years leading marketing teams. I was a lead trainer at Growth Tribe at the height of the 'growth trend' helping build the courses there and training hundreds of professionals. In 2016 I joined Recruitee and became one of the youngest CMOs in a >€1m ARR tech company. The company exited in 2021. I later joined 3D Hubs as Director of Growth. My work there was featured on Sean Ellis' podcast and I was awarded as the best marketer under 30 in The Netherlands by PiM and NIMA. After several years building and leading teams, I decided to found my own company, Reveall. I sold the company in 2023 to Next. In 2024 I co-founded The Growth Syndicate, which allowed me to merge my founder and operator experiences.

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  Artificial intelligence

  There's too much bullshit around workflows and crazy setups. But AI is a major factor in marketing. And being able to deal with it pragmatically is a differentiator. Understanding AI in marketing is not just about understanding what AI can do - but also what it cannot (and likely for a long time won't be able to) do.

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  Branding

  Brand is everything. But too often it is treated like a nice-to-have. Subjected to fluffy workshops that don't feel like they will impact revenue. But if you're building a company, you're building a brand whether you're trying to or not. And doing that right is what makes the difference in a world of AI-sameness.

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  Demand generation

  I don't believe marketing teams generate demand. That's a misnomer. But demand is real. And your job is to make sure your ideal customers are aware of you when demand occurs. And you need to make sure you have the mechanisms in place to capture and convert as much of it as possible.

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  Go to market strategy

  Execution moves the needle, but execution without direction is often a waste. Understanding how to bring your product or service to market is the most important factor for success.

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  Product market fit

  There is no point in focusing on growth until you have product-market fit. Validating the need for your product and iterating towards it is the first step towards growth but can be a painful process.

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  B2B

  I have 10+ years leading marketing and revenue teams for B2B companies across SaaS, manufacturing, services and more, including as CMO of Recruitee, Director of Marketing at 3D Hubs and Co-Founder of Reveall and The Growth Syndicate.

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  SaaS

  Built a big part of my career in SaaS. Lead trainer at Growth Tribe. Former CMO of Recruitee. Fractiona CMO of Homerun. Founder of Reveall. Supported 100+ B2B SaaS companies.

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  Marketing

  10+ years leading marketing teams. Founder of The Growth Syndicate, a leading European full service B2B marketing agency that serves comaonies across AI, health tech, manufacturing and enterprise SaaS.

• https://www.linkedin.com/in/ferdinandgoetzen/