Felix Wong

MoneySmart provides a financial comparison and content platform for consumers to make informed product choices across a range of banking, insurance and investment products. We do the hard work of compiling the information and facts to make it easy for you to compare and choose what’s best for you. We also provide financial advisory services for products such as mortgages, life and health insurance where people may need more support with their decision making and application process. Today, MoneySmart Group is one of South East Asia’s largest personal finance portals, helping millions of people on their journey to achieve their financial goals. As we continue to grow, we are looking to expand our footprint into new markets and improve and introduce new innovations that improve our customer experience and outcomes.

Achieve your funding goals with startup investment insights Raising funds requires a lot of effort, and there is no shortcut. It is extremely painful for early stage startups to get access to the right network, preparation, and knowledge. We help early stage startups develop funding knowledge and strategies by showing essential resources in the investment life cycle. VenturesList gives you: - The most active VCs, CVCs, accelerators, angels, and crowdfunding platforms - Where to find the latest trends and reading resources about investment - All basic tools and documents needed to start raising capital - Venturepedia: 100+ investment terms and glossaries

Founded in 2014, Prenetics is a major global diagnostics and genetic testing company with the mission to bring health closer to people globally and decentralize healthcare by making the three pillars — Prevention, Diagnostics and Personalized Care. Prenetics developed consumer DNA testing (CircleDNA), early colorectal cancer screening (ColoClear), and rapid point of care. Most recently on May 18th 2022, Prenetics made international headlines to become Hong Kong’s First Unicorn to publicly list on the Nasdaq with ticker symbol of “PRE”. Key responsibilities: - Provide data strategies to a team of 6 digital marketers and 15+ functional specialists - Full channel optimization incl. SEM, PPC, SEO, e-commerce, eDM, UX, and data analytics - Create and analyze AB test results. Work with engineers to improve e-commerce - Lead SEO tactics from on-page, off-page to technical optimization. Covering over 80 SEO rules - Regular knowledge transfer on analytics tricks, industry trends, and marketing tech - Collaborate with other leaders such as Product, Customer Success, and Engineering - Enhance analytics pipelines, dashboard designs, and data queries Major achievements: - Created an analytics strategy from scratch and ramped up a data-driven department in 3 months - Implemented SKAG Google Ads structure, increased CTR by 3.2x, and reduced CPC by half - Facilitated decisions in promo mechanics, AB testing culture, and full-funnel optimization - Increased product keyword searches (SEO) by 289% and maintained top 2-5 positions - Built KOL tool with no-code. Increased scouting efficiency and achieved 1.62x ROI - Deployed GA4, dynamic tagging system, and tracking for 4 flagship brands Tech stack: GA4/UA, Metabase, Google Tag Manager, Google Optimize, Looker Data Studio, Google Ads, Facebook Business, Airtable, SEMrush, CrazyEgg, Leadpages, Typeform, Zapier, Klaviyo, Webflow, Ghost, Privy

CardUp is on a mission to provide individuals and businesses with a better way to pay and get paid. Our payment platform simplifies the lives of business owners, bringing both payments and collections into one easy-to-use digital platform. Licensed as a Major Payment Institution and backed by leading VCs, CardUp partners with institutions including DBS, United Overseas Bank, Citibank, Visa, Amex, Mastercard and more to deliver digital payment innovations. Key responsibilities: - Go to market strategy in Hong Kong - Accountable for major talent acquisitions in Hong Kong - Developing business relationships with major financial institutions - Responsible for all aspects of B2B paid performance in 3 regions (HK, SG, MY) - Work with product managers, and operations executives to accelerate product-market fit Major achievements: - Reduced unnecessary ad spending by over 20% - Optimized lead quality and improved cost per lead (CPL) by 27% - Sustained 15% monthly revenue growth with a multi-channel marketing strategy - Led key partnerships with Bank of East Asia, AEON, Neat, Livi Bank, VISA, and Standard Chartered Tech stack: Hubspot, Unbounce, Facebook Business, Google Marketing Suite, Zendesk, Zapier, ContentCal, Canva, LinkedIn Sales Navigator, Lokalise

AngelHub is the only SFC Licensed Platform vetted startup Investment platform for Professional Investors. It provides access, time, and know-how to startups and Professional Investors to democratize the fundraising process that was reserved for a small exclusive group of people. AngelHub combines the professionalism of Venture Capitalists, the flexibility of Angel investing, and the power of key strategic partnerships. Led full-funnel growth marketing from customer acquisition to referral campaign. Specialized in 6 pillar strategies (social media, web optimization, content marketing, SEO / PPC, event ticketing, email automation). Advanced in rapid prototyping, A/B testing, user reactivation, and drip campaign. Key responsibilities: - Responsible for user acquisition, activation, and retention (top-funnel) - Led growth marketing efforts, namely LinkedIn strategy, email marketing, and paid channels - Maintain sustainable marketing cycles across social, content, analytics, email, and lead gen - Facilitated startup community partnership and program engagement in Asia - On-going corporate innovation projects namely Jardines, RGAX, PMI, DBS, and Societe Generale Major achievements: - Increased supply-side users by 48% within 6 months - Doubled the conversion rate through regular onboarding optimization (CRO) - Improved organic site traffic by 25% through SEO tactics and customer retention campaigns - Led the flagship Startup Impact Summit strategy, reached 6,000 attendees in 9 weeks - Facilitated a special task force with marketing managers, and partnership executives Tech stack: Google Marketing Suite, Google Data Studio, Hotjar, Airtable, Snov IO, Pipedrive, Zapier, Integromat, MailChimp, LinkedIn, Surfer SEO, Ubersuggest, Moz

The Wave is an integrated business platform, which has co-working spaces and event areas all under one roof. Our mission is to help the next wave of entrepreneurs and startups to bootstrap their dreams and grow beyond limits. Key responsibilities: - Managed top channel user acquisition - Designed data model for marketing predictions - Paid social media ads on Facebook, Instagram - Event marketing, including seminars, tech conferences, and bootcamps - Executed growth strategies with partner managers, sales executives, and event marketers Major achievements: - B2C and B2B users increase 20 times in 10 months - Automated 20% of sales pipelines through data modeling - Launched 3 new products, which attracted consumers, and business users respectively - Unlocked business cooperation with ecosystem stakeholders (such as co-working spaces, governments, startups, and universities)

Cloudbreakr is an intelligent influencer platform to find content creators in different industries for social endorsement, selling and business purposes. Founding member of Cloudbreakr (formerly Advwhere). Created the beta-product and data pipeline for social media analytics on Instagram. Represented the company as a public speaker and tech community engagement.

Ricoh produces electronic products, primarily cameras and office equipment such as printers, photocopiers, fax machines, offers Software as a Service (SaaS) document management applications such as DocumentMall, RicohDocs, GlobalScan, Print&Share and also offers Projectors. Key responsibilities: - Responsible for data analytics, business analysis, and software consultancy - Work closely with customer success, business development, and software engineer Major achievements: - Led business strategies and consultings for the top 20 corporate accounts - Semi-automated KPIs monitoring process for customer success team - Certified as Lean Six Sigma (Green Belt) professional