Felix Ruester

Strategy consultant advising top brands in their commercial strategy. I have 10+ years experience in advising C levels of consumer electronics, FMCG, and other consumer brands on pricing, assortment, go-to-market, channel strategy, and more

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  Go to market strategy

  Advised many leading consumer brands on channel strategy, eCom growth, Social Commerce; helped designing terms & conditions model (= pricing vs. retail) down to being part of the negotiation war room

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  Leadership

  I spent 10+ years advising and discussion with C levels of consumer brands - learning to be opinionated and becoming a trusted advisor. I can coach you on preparing exec meetings, building your brand and building relationships

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  Pricing strategy

  Set up pricing teams and built pricing playbooks for many leading consumer brands: from research (Conjoint, A/B testing) to SKU pricing and assortment / pricing strategy and build-up