CMO and Growth Leader
Over 12 years of marketing expertise, across the spectrum in business types and models. Large tech experience with 8+ years at Google, leading marketing consulting teams, founding and scaling a boutique agency, and working directly at startups in interim CMO and consulting roles. Happy to offer strategic advice, as well as assist with hands-on execution where needed. Experience overseeing internal teams and managing/coaching them, as well as experience working with external partners like agencies and freelancers.
8+ years experience at Google leading a marketing consulting and sales team. Additional experience as Interim CMO at startups assembling and managing teams of both internal employees and external partners. Knows how to build a high-functioning marketing team while being cost-effective, utilizing automation to streamline, and outsource vendors where can be done without sacrificing quality.
10+ years of CRO consulting with startups and businesses looking to scale. Website and lead funnel optimization techniques. A/B testing, heat mapping, flow adjustments, etc...
7+ years of email marketing and lifecycle marketing experience, working with both B2B and B2C brands on cold outreach, acquisition, upselling/cross-selling, and nurturing and retention campaigns. Proficiency with Klaviyo, Hubspot, Mailchimp, Iterable, Braze, etc...
12+ years of growth marketing expertise, including CGO positions at two separate startups. Using research/intuition based on experience, and coupling with a data-driven iteration approach to drive results. Particularly skilled with leadgen in both B2B and B2C environments.
12+ years digital ads expertise, initially as a lead on Google's startup-oriented ads team for 8 years. Subsequently founded a performance marketing agency specializing in cross-platform ads (Search, Social, Video) and SEO.
4+ years as SEO strategy leader, managing content, on-page, and off-page (link building, earned media) for clients - first via agency partnership, then directly as growth lead.
As Google Senior Sales Manager for startups and SMBs for 8+ years, worked deep into Ads product and consulted on maximizing value. Strong expertise in leveraging ads for performance marketing and leadgen purposes
As agency owner that serviced clients with SEO needs. Ahrefs platform of choice to reporting, tracking progress, keyword research, and backlink building strategies.
At Google, worked with Bing and understood from a competitor platform perspective. As agency owner, worked with clients directly on performance on Bing.
At Google, worked with Facebook and understood from a competitor platform perspective. As agency owner, worked with clients directly on performance on Facebook and IG Ads.
Worked at Google and on Analytics + Ads products. Expertise in data analysis, tracking, conversion funnels, optimization, testing, CRO strategy, etc...
As agency owner that serviced clients with email needs, proficient in Hubspot CRM, content, funnel, and testing strategies. Utilized for variety of business needs from both marketing and sales function perspectives.
At Google, worked with LinkedIn and understood from a competitor platform perspective. As agency owner, worked with clients directly on performance on LinkedIn Ads and organic growth marketing.
As agency owner that serviced clients with email needs, proficient in Mailchimp content, funnel, and testing strategies. Utilized for variety of business needs.
Video content and ads expertise, working with numerous consumer and business-oriented brands. Know how to tap into video not just for reach and brand metrics, but for performance and leadgen.
Made my long-desired move to the climate tech space, leading growth and performance marketing for Harvest Thermal, a startup with a revolutionary heat pump & smart thermal battery storage solution. Helped grow MQLs from ~50/month to over 200 per month in first 3 months of employment, while more than doubling customer acquisition and revenue run rates. Increase in performance helped Harvest's leadership raise additional seed funding of over $4M.
Co-founder and CGO of a platform matching companies looking for marketing assistance to the best freelance specialists for their specific needs. Built the company to over $5M annual revenue, and made a successful exit after company was acquired.
Started and led a boutique agency of 7 employees to work with cross-vertical clientele interested in performance/growth marketing. Helped scale 25 clients in 2+ years, while managing over $10M annually in marketing budgets. Sold company in late 2021 to move into a new startup venture.