Felice van Steenbergen
Strategic Growth Marketing Specialist
I really enjoyed talking with Felice! She is very inspirational professional which cleared up allot of my working blocks. She was able to advice and provide me with very specific solutions that can help me reach and expand audiences for event marketing. Highly recommend Felice to everyone and will most definitely reach out to her again. Thank you Felice for everything
Bio
I currently bring a ‘Growth Mindset’ to international B2B and B2C start-ups, scale-ups and corporates; helping founders, entrepreneurs, consultants, and marketers increase their traffic through innovative methods. I help teams work together to accelerate growth, usually in 3-week sprints. These teams might include strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and/or marketers. In the process, I’ve used various tools and processes to track performance and optimise results. On my free time, I pursue my passion for travel and understanding cultural differences, especially with how they play into creation, innovation and social media. I'm always looking to grow my personal and professional network. Feel free to book a call or connect via LinkedIn. Specialties include: ★ Growth Strategy ★ Digital / Data Driven / Technical Marketing ★ Growth Hacking ★ International Expansion ★ Import & Export ★ Artificial Intelligence (A.I.) Machine Learning for Marketing and Growth ★ Social Business ★ Behavioural psychology ★ Conversion Rate Optimization ★ AB Testing and Multivariate Testing ★ Lean Strategy
Expertise
Growth marketing
I have 5+ years experience in growth marketing specifically (13+ years in sales and marketing). Ranging from running growth experiments to setting up growth strategies and even departments. I've executed these projects for both corporates and start-ups.
Marketing automation
With all those tools and processes - we need to figure out how to work smarter, not harder. Marketing and sales automations are a great way of optimising our time.
Technology and tools
Having used multiple tools over the years, I have a preferred toolstack I tend to use (haven't we all?). Despite my preference, I believe we should always be testing them against new tools in the market to verify it is still the best fit for our (tooling)needs. Additionally, I'm always looking to implement new tech in sales and marketing. Especially AI, blockchain and web3.
Toolkit
Google Analytics
18 years of experienceStill a "must-have" tool to set up from the start. Google Analytics is free, but - when set up correctly - provides you heaps of insights on your website users and their behaviour so you can optimise from there.
Industries
Small and Medium Businesses
Coaching and mentoring corporates and business on topics including marketing and growth. Training their teams and implementing processes using various tech such as AI while remaining a human approach