Federico Toscano

As a startup tech consultant, I partner with early-stage founders to turn vision into reality. My work starts by helping you define, or refine, the core problem to be solved, so it’s easy to design, build, and launch a product that actually fits your market. From day one, I help you embed a data-driven culture, ensuring decisions are guided by facts, not guesswork. I’m a trusted tech partner for non-technical founders, translating complex technical concepts into clear, actionable strategies. Whether you’re preparing for your first MVP or have just launched, I provide post-MVP tech strategy that helps lean startups scale smartly without unnecessary complexity. My affordable, fractional CTO-level guidance is designed for global startups who want high-level technical oversight without the cost of a full-time executive. Along the way, I offer founder coaching on technical knowledge, so you can confidently lead your product and team — even without a coding background. My goal is simple: to make your path from idea to growth faster, clearer, and more achievable.

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  Artificial intelligence

  AI can be very powerful, however there is a lot of misinformation and sometimes it's used for tasks that don't belong to it. I can provide an overview of how AI can be used effectively in your business and even how it can power automations that can save you time

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  Building a team

  I have built multiple teams in my carreer. There were mainly 2 types of scenario: - New internal projects that needed temporary resources (from a few weeks to a few months) to be picked from an internal pool of talent. In this case is good to know your people and how to balance each team. - Building tech teams from the ground up, which requires more effort in sourcing people from outside the company (contract and permanent alike)

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  Data science

  I have setup Data Lakes (ie: BigQuery / Snowflake) and BI tools multiple times to make it easier to founders to be data driven and answer their questions with actual data.

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  Marketing automation

  When starting your company the most precious asset you have is time. So anything you can do to save some of it is a blessing. Marketing is known to be a huge time drain if not organised efficiently. From ads to emails the keyword is doing things once and multiply the ouput

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  Product analytics

  To know how a product performs you will need tools to track your product, and most importantly to know how to define your objectives, so that you can plan and iterate more easily

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  Productized services

  Building a product is more about defining a problem and planning the execution. You will hear me asking "What is the problem you're trying to solve?" a lot, as is the most underestimated aspect

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  Remote work

  Remote work is barely about working in different locations, but is mainly about working asynchronously. I can help finding ways where your processes can be transformed to be asynchronous, removing bottlenecks and increasing the overall output

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  Technology and tools

  Technology is at the core of everything these days. Every single step of your business can be made easier and automated with technology. Let's discover together how you can make your business more efficient

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  Airtable

  8 years of experience

  I've used Airtable in many different ways. As a kanban board, as a database, as a CRM. It offers a good set of database-like primitives that can be used in many ways

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  Git

  22 years of experience

  Using a code version control is not only recommended, but it's considered mandatory. Without it you could lose weeks or months of work and make debugging incredibly difficult

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  Amplitude

  12 years of experience

  Product Analytics is an essential part of the product development and release process. It's equally important to have a reliable and flexible tool like this

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  Google Tag Manager

  12 years of experience

  Decoupling development and marketing tasks is very useful and Tag Manager allows you to deploy your frontend tracking code in a matter of minutes, rather than ask the development team to do those changes.

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  Linux

  22 years of experience

  I've installed and maintained several linux machines with different distros and different purposes. Linux has become incredible easy to use, and it's now more stable than ever

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  Ruby on Rails

  19 years of experience

  Ruby on Rails is my personal favourite coding framework. It allows you to create an MVP of your product in a matter of days or weeks. Plus it offers an incredibly stable codebase.

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  Trello

  19 years of experience

  Trello is probably the easiest and the most reliable tool to keep track of your product development. It integrates with many tools and it's easy to use