Chief Marketing Officer
I’m an ex-scientist turned marketing executive who loves transforming data and customer insights into actionable strategies that help companies grow online. In the past 15 years, I’ve worked with companies ranging from early-stage startups to large multinational corporations and transformed their business through data-driven marketing. My functional expertise is performance marketing, analytics, and marketing automation but I believe all that must be rooted in a solid foundation of understanding your customer's JTBD (Jobs to be done) and aligning your business KPI's with how your customers are receiving value from you. I love helping early-stage startups clarify what it is they provide to their customers so their customers just "get it". If you want to get deep in the weeds of google ads, bing ads, facebook ads, and linkedin ads, I'm happy to help there too.
I've built global teams ranging from 2 to 10 on each team. I've navigated all kinds of challenges including inheriting teams, building teams with minimal budgets, and motivating low morale teams.
Whether you are thinking about growth from a product standpoint or more from an acquisition standpoint, I can help you figure out the right levers to pull in order to achieve your north star metric.
I've worked extensively with Hubspot and show you how to use it holistically between marketing, sales and customer success. Anything from setting up workflows, chat, landing pages, emails, blog, deals, sequences and calendars.
I've built an award-winning in-house team based on scalable paid search strategies. I can help show you how to leverage this channel most effectively for your business.
I once grew an Instagram account from 1k followers to over 100k for a B2B life sciences brand. I can show you how to create scalable processes that enable you to create repeatable content that engages your target audience on any social platform.
Over my 10 years in marketing, I've worked with too many tools and technology to count. I can help you select the right tools for the problems you are trying to solve as well as internal challenges you might face bringing on new tools.
Customer interviews and surveys are so important in understanding your customers and using that info to create growth strategies. My approach here is to discover what struggles led your customers to switch to your product and what are they able to achieve now. This methodology will allow us to craft sustainable growth strategies that last.
I've worked at large companies and small companies but one thing is for sure, there is no perfect job or boss out there. Sometimes it's nice to know you are not alone and get another perspective. I'm here to lend a sympathetic ear for any challenges you might have and help you gain a practical approach to get through it.
I've worked with google ads for the last 10 years spent over $30M in the platform and managed accounts large and small through many platform changes.
I can show you how to operationalize FB ads within your team to create an ongoing flow of interested prospects and get maximum value out of this channel even if your audience is B2B.
I've worked with the free google analytics as well as analytics 360. I can show you how to get the questions you need answered or how to use each section of the tool.
I've used this tool with google analytics as well as other data sources. I can help with how to use either tool as well as dashboard design for the visual data story you need to tell.
I've worked extensively in hubspot for marketing and sales at 2 different companies. My expertise ranges from tactical (how to do something in the platform) to strategic (how will hubspot work with the rest of my marketing stack).
I worked in a early stage SaaS company that helped florists, caterers and other event professionals streamline their business processes to save them time and make them more profitable.
I worked for a Life Sciences company that sold chemicals and reagents for scientists and manufacturers. My experience was in the e-commerce business optimizing performance marketing to drive revenue on the website. Prior to e-commerce, I also had experience in R&D, production, QC and product management in the same company.
I also worked as CMO for an IT managed services company specializing in IBMi and cloud infrastructure management. They services mid to large sized companies helping them remotely manage their mission-critical workloads to keep them performing, secure, and compliant with back up plans for outages.
Early-stage startup (post product-market fit)SaaS for SMB wedding florists and caterers to automate sales and operations workflows. I came in right before the pandemic hit to drive significant growth. I was able to do this despite the pandemic and a heavily affected target market. I grew the customer base 2x, allowing the company to raise another round of funding at 2.4x their previous valuation.
Private equity-backed managed hosting company that was transforming their business to offer cloud services and SaaS. During my time there, I was able to increase website leads and build their internal SDR function.
I ran digital marketing the $2B e-commerce channel for the Life Sciences business of Merck KGaA. This included 50+ team members and $30M in operating budget. I was able to reorg the team and create a new conversion optimization team that generated $2M in revenue impact in less than 3 months.