Fabrizio Parzanese
Marketing, Product and HR expert
Bio
I'm Fabrizio Parzanese, I have gained over 15 years of experience in digital (marketing, product, strategy, business development, and partnerships). Recently I've been marketing director at Quandoo, a marketplace active in twelve countries. Previously I was Head of business development at De Agostini Editore based in Milan where I was in charge of crafting strategic partnerships in the video/digital field. Before I was Director Digital Product EMEA at Discovery based in London. I worked for the Apple digital App Store taking care of the Italian and Eastern European markets; in the past, I was a Product and partnership manager at Neomobile a company active in content and services for mobile devices in 15 countries. I gained almost two years of experience in the video gaming world at MyoTv and before I worked 4 years at Gruppo Editoriale L'Espresso as head of video and multimedia content. My skills include the ability to be “hands-on” but also lead various work figures from the marketing department to the editorial team, dealing with a daily and an annual budget. I’m experienced in starting up new businesses as well as working for established international companies, with a focus on digital and media products. Leadership and management abilities complete my profile, supported by a master's in project management and another in web marketing. I use English for my current job on a daily basis and I have a basic knowledge of Spanish while my native language is Italian.
Expertise
Advice on funding
Got funding for my startup and worked on successful funding campaigns, I can advise on best strategy and approach and on crowdfunding. I've also been a startup mentor.
Building a team
Over 10 years experience in hiring and building a team for startups, scaleups and corporations. Experience also in restructuring and reorganization processes.
Content marketing
Over 15 years experience in content marketing for startups scaleups and big corporations. See some example in the Featured section of my LinkedIn profile.
Email marketing
Have been in charge of sizable and complex CRM and marketing automation activities, including emails, drip content, nurturing strategy, upsell activities, push notifications, in app messages.
Go to market strategy
Over 10 years experience in go to market strategy, with an apical role at a major corporation to devise digital go to market strategy for the EMEA region, I also worked on the USA and APAC markets.
Growth marketing
Extensive experience in growth marketing for startups and scaleups for both B2B and B2C businesses (including saas products, e-commerce, games, marketplaces, media subscription and advertising based businesses).
Product market fit
Having started up companies myself and worked for different startups in my career I have a strong knowledge of the product market fit validation activities and best practices.
Product marketing
Over 10 years of experience in product marketing with some experience as a product manager/director that really help me in being successful in this discipline.
Social media
Over 10 years experience in creating and executing social media strategies, both on the organic and paid side, including activities that involved influencer marketing (micro to macro).
Toolkit
Hubspot
8 years of experienceI have used the CRM, Marketing, sales and CMS capabilities and features of Hubspot during my work as Business unit director at Photosì and as Marketing director at Quandoo.
Mailchimp
10 years of experienceAt BCG Digital ventures I have created a product company newsletter with Mailchimp and distributed across different countries to both internal and external stakeholders.
Trello
13 years of experienceI have been using Trello and other Agile project/product management tools in the past 10+ years, including Jira, monday.com and other similar tools. I've also acted as a product owner in different projects.
Industries
SaaS
Have worked on a physical ecommerce as business unit director in charge of marketing, product and business development during hard times (covid lockdowns).
SaaS
Have worked on 3 different SAAS products in my career for the B2B users in USA, EU and APAC regions, with pricing ranging from $9.99 a month to $599 a month.
Casual Games
I've worked for an Edtech startup based out of London and managed to scale from 0 to over 2 million downloads our educational apps in less than 18 months.
Digital Entertainment
Planty of experience on B2C products and services, having worked for big media and internet companies and launched/scaled mass market physical and digital products.
Fitness
Have worked on digital and physical health and fitness products intended for both b2b and b2c customers, this includes my latest experience that focused on English speaking countries.