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Fabrizio Erra
Performance Marketing & Growth for Startups
Fabrizio was briliant, thoughtful, and kind. I enjoyed learning from him. He clearly has deep experience in the craft as he recommended we switch our strategy and go against the "traditional" ways of running ads to doing what actually works today. Highly recommend him as a mentor.
Fabrizio was unbelievably helpful in challenging two of my core assumptions that prevented me from focusing on the one thing we should be doing. He spotted there contradictions immediately and explained everything in a way that I could understand. Now I know exactly what to do next. Thank you, Fabrizio!
Bio
Managed €50M+ in annual digital ad spend, consistently achieving double-digit ROI and scaling companies through 10+ online and offline acquisition channels. Friendly, sociable and easy to deal with, even if I'll be quite direct and honest, as I believe it's the best way to stimulate growth! What I can help you with (Expertise tags/bullets): - Performance Marketing: I used, managed, scaled, any type of online channel (Paid Search, Paid Social, Display, Programmatic, Native, Connected TV) plus many offline ones (TV, Radio, OOH, Guerrilla) - Startup Growth: I'm completely surrounded by founders, ideas, business models, validation processes. Happy to support with that. - Tech Career Growth: corporate ladder is not for you? Welcome to the club. You can make it anyway, I promise. I can support :)
Expertise
Growth marketing
From 0 to 1.5M/monthly advertising budget spent in sustainable, high-growth, fast paced startups in over 10+ countries, over 10+ online and offline channels
Idea validation
Pre-Seed Startups are my daily thing. Idea validation is spending the least possible time to understand if your idea makes sense: - Does the people need it? - Can you deliver it the way they want it? - Will it be feasible? Let's test fast, get feedback fast, iterate, improve and find your way!
Imposter syndrome
I've been having it since I joined the job market. And, I'll tell you more: most of the brilliant people that I know have that. It has nothing to do with lack of skills, it's actually the opposite: when you start learning, you get to realise how many things you still don't know, and that's when imposter syndrome kicks in. Let's manage it together!
Influencer Marketing
From 0 to 150k/monthly budget spend keeping ROI >3, developing an analytical framework and formula to predict influencer performances and ensure positive ROI.
No-code
Passionate about Vibe Coding applied to website building, marketing automation, CRO, and others. Tell me your problem and let's solve it together step by step!
PPC strategies
6+ years experience with very small accounts scaled up to 1.5M/month expenditure. It doesn't take a complex structure to start, but it all needs to expand step by step while expanding your overall business strategy. PPC, custom setups, tracking, measurement, attribution. Ask me :)
Remote work
Working remotely for 6+ years, 95% of my career. Not easy, but it comes with so many benefits and priviledges. It's just that most of the times, people just don't take advantage of them. Let me remind you of the lucky person you are, and how you manage responsibilities while enjoying the best life can give you!