Ewan Mchorton
Startup growth coach and brand strategist
Bio
I’m helping early-stage startups and businesses to grow with the clear positioning and whole vision of their company. I’m doing marketing more than 10 years, worked with brands in the US, UK and CIS markets. Mentor at Techstars Stockholm and couple other accelerators. My main expertises are: - Marketing strategy and positioning - Branding and creating visual identity - Pitch and sales deck - Content marketing and social media promotion - Assembling marketing and creative teams and managing it I also worked a lot in the agencies, created my own and as a coach I mentor marketing specialist and agency founders to grow. I’m certified ICF coach so I can help you to find your blind spots in business and encourage you for multiple grow of your marketing business or carrier in marketing.
Expertise
Advice on funding
I helped to more than 30 startups to create their pitch deck and prepare for the pitch with investors. Know how to structure your deck, make it laconic and sexy :)
Building a team
I worked a lot as a CMO or fractional CMO in the projects so I can help you to assemble your marketing team or to find the right person for certain position that suits you.
Content marketing
Wrote dozens of content strategies for both big corporate brand and early-stage startups. Know how to create content that will be interesting for your audience. Worked a lot with copywriters, photographers, videographers, scriptwriters, editors and can help you to find the right team for execution of your content strategy.
Go to market strategy
I will help you to reach out and analyze insights about your consumers, current industry trends and identify the points where consumers can access you product, how and where we will communicate with your audience.
Product market fit
I will help you to crystallize exactly what your brand is, what is your purpose and vision and who your key customers are. That will help you to build your marketing communication consistently and whole.
Toolkit
Asana
12 years of experienceOrganize work of agency in Asana, work a lot with team and project in this app. both corporate and free options. Big fan of simple, UX and UI friendly task managers.
Facebook
15 years of experienceManaged Focebook ads, have many specialist and agencies who prfessionally promote brand and startups with the help of Facebook and Instagram Ads. Big fan of numbers and checking hypothesis with real result.
Google Analytics
15 years of experienceAnalytics and numbers seems a lot to me. Make decisions based on numbers and metrics. Goals and cohorts are good for LTV and clients retention. Also worked a lot with Yandex.Metrics.
Mailchimp
13 years of experienceManaged e-mail campaigns and created e-mail chains in Mailchimps. Think it's one of the most comfortable e-mail sender. Very easy and simple instrument for development.
Trello
15 years of experienceKanBan system is very comfortable for content production and social media processes. Built hundreds of the project with Trello and organize the work of 10+ team in this task manager.
Wordpress
12 years of experienceBuild several project and blog platforms on that platform. Have many developers that can help to make your site or blog platform. Alittle bit heavier than no-code low code platforms and site builders but still okey if you want to built blog.
Youtube
15 years of experienceCreate many Youtube strategies and promote channels. Also seed viral videos with the help of ads, bloggers and partner channels. Several times were among top of the videos of the country.
Industries
EdTech
Consult several educational project and LMS platform. Help them with quick launch, first sales on the early stage and growth and positioning on the more later stages.
Fast-Moving Consumer Goods
Worker a lot with big FMCG-brands and b2c-startups. Especially good expertise in social media, community building and communication strategy for the brand.
Creative Agency
Build 3 creative and social media agencies. One of them were among top 30 creative agencies in the country. Now I'm launching branding studio. Know how to scale you agency from 0 to 500k $ ARR.
Travel Agency
Mentoring several projects in travel sphere from marketing strategy to executing and building team in all ad channel. I love travelling too. Visited more than 25 countries)
SaaS
Made a lot of pitch decks and sales deck for the B2B-startups. Also made brand strategy from the scratch: naming, idea, visual identity, landing page, etc. Helped to settle in cold outreach for LinkedIn and content strategy for B2B-stratups